Mobile Behavior: an Omnicom Group Company

Digital Hide and Seek [Newsweek]
Our favorite old-school LBS, Dodgeball, was on the rise before it fell in the Google black hole, but it has since paved the way for newer services like Loopt, Brightkite, and Whrrl.

Ralph Lauren is first luxury retailer to launch mobile commerce [marktd]
Polo Ralph Lauren is launching into m-commerce with codes placed on ads that will direct users to a mobile site where they can purchase the item.

At School, Technology Starts to Turn a Corner [NYT]
E-learning is finally taking off in the U.S. We think m-learning is up next, wherein mobile devices let learning continue even after the bell rings.

Fox buys rights to Cell mobiseries [Mobile Crunch]
Fox International has bought Mobstar’s 20-episode series called “The Cell” and plans to show two-minute mobile clips in the UK.

Sharemo: How Japanese people share used stuff using their cell phones [Tech Crunch]
Japanese swapping site Sharemo has found success via mobile and plans to expand internationally. Is this a concept that can catch on overseas? Maybe if we can trade with Japan for one of these.

Television Starts to Court the Young Voter [NYT]
To capture newly-energized young voters, the major networks are beefing up their youth-targeted election correspondence. CNN promotes a "League of First Time Voters" and the Fox News Channel is covering what it calls the Y Factor with a full-time correspondent. On broadcast, NBC has assigned Luke Russert, the son of the late anchor Tim Russert, to the youth vote beat and ABC, CBS and PBS are all running stories by student journalists.

Retailers 'Sell' to Young Virtually [WSJ]
Last week we mentioned Tampax's new loyalty program in Stardoll. Now the Journal reports on how big brands like Kohls, Sears and K-Swiss are setting up shop there to sell virtual versions of their products to girls.

Using QR Codes To Check Food Safety [PFSK]
Ever wonder how you get berries in the frigid Midwest around Christmastime? In Japan, QR codes affixed to produce allow the curious shopper to check everything from a fruit or vegetable’s farm of origin to the soil composition it was grown in.

Virgin Mobile USA renting playlists for ringback mix [Mobile Marketer]
Kids don't care about owning music, they just want access. This has fueled the popularity of subscription services that essentially let you "rent" songs. In line with this trend, LiveWire Mobile and Virgin Mobile have teamed up to offer subscribers a continually refreshed ringback playlist based on genre.