Mobile Behavior: an Omnicom Group Company

Mobile Phones Beat PCs for Young Women [Marketing Vox]
SRG released a survey about the mobile usage of girls between the age of 12-24. Some key stats include: 80% own a wireless device, 70% watch TV on it, and 74% have taken a picture with it in the last month.

Is a Mobile App Right for Every Brand? [Mobile Marketer]
Just because it is popular, doesn't mean it makes sense for every brand to have an app. This article makes the point that an app store is like any other product/image distribution channel--if your consumers are not using it, why would you? We totally agree.
Related: Branded iPhone Apps and the Misleading Allure of Buzz

Mobile Pollution Sensors Deployed [BBC]
Imperial College London is deploying 100 sensors that are plugged into your average cell phone that can transmit pollution information for 5 common pollutants. The initiative will take place next Tuesday in London, Leicester, Gateshead, and Cambridge.

"MMS Lite” Debuts As SMS/MMS Hybrid Solution [Mobile Marketing Watch]
Feeling constrained by 160 characters? A company called Grapevine is developing an "MMS lite" product that includes a heading of up to 500 characters of text plus two images with optional captions. In addition, recipients can send a 250-character reply at almost zero cost.

Moms' Social/Mobile Web Use Up by 400% [ReadWriteWeb]
91% of moms say they never leave home without a mobile device. Over 50% have replaced photo albums with online photo-sharing services. And, perhaps most surprisingly, moms are also the primary console gamers in the household after the birth of a first or second child.

Popeye's mobile campaign garners 54 percent opt-in [Mobile Marketer]
The fast food chain is claiming an SMS subscription conversion rate of 54% in Kansas for special events and product launches. The number is even more impressive when you factor in the two-step opt-in process of SMS replies.

MagicJack Will Top $100 Million In Sales This Year [Business Insider]
It's no ShamWow, but MagicJack must have a pretty effective infomercial. The product, which easily enables cheap internet calling over home phones, is selling in the range of 10,000 a day and will soon have a cell phone version.

Your Favorite iPhone Apps With AppsFire [TechCrunch]
Getting users to discover an app can often be harder than building one.  AppsFire makes it easy to recommend favorites to friends.

Windows Mobile App Store Will Launch With 600 Apps; Some Free Games Included [mocoNews]
Windows is the latest to enter the app store game. Theirs launches in the fall with a pretty low number of apps as compared to Android and Apple, but the company promises to rapidly roll out the 20,000 apps that have already been developed for the platform.