Mobile Behavior: an Omnicom Group Company

The Razorfish Social Influence Marketing Report [Hard Knox Life]
New report from Razorfish reiterates what smart marketers know already: Brands need to interact in a credible way with consumers and engage in an ongoing, two-way dialogue.

Twitter Outsources Ad Model Development [BrandWeek]
Built on Twitter: Ad models? Indeed, as the company looks to make money, it's looking for some help. Twitter Sparq will embed advertising in Twitter streams (Think AdWords for Twitter). Meanwhile, Federated Media Publishing has rolled out its third sponsored Twitter aggregation site Cinematweets.

5 New Twitter Games to Make Tweeting Fun [Mashable]
Branded games are a good way to get face time with consumers, but there's the issue of discovery. To solve this, some brands are building games on Twitter, where there is already a large community. Now with push on the iPhone, Twitter is even more mobile friendly and that leaves a lot of opportunity for a location-based real-time mobile twitter game.

iPhone Incoming! [Shanghaiist]
Watch out HiPhone, the real version is coming to China. Unfortunately (like Google) Apple is taking some features out of the device (e.g. Wi-Fi) and will probably change whatever the government asks them to.

Kenya: Stock Exchange Makes Sales via SMS [AfricaNews]
The Nairobi Stock Exchange is launching buy and sell orders through SMS. A simple idea, the innovation allows the market to move even faster and enables stock holders to react to news in a quicker way than phone calls.

Siri: Virtual Personal Assistant Prepares For Debut [ReadWriteWeb]
This new app will take a "person-centric" approach to search by offering conversation-type interactions for finding location-relevant  information. For example, ask  "What is a good movie about to start near my current location?" and the product would deliver a textual and graphical answer

GM’s Chevrolet Breaks Bluetooth Marketing Campaign in Mall [Mobile Marketer]
Deployed in Bangalore, India, the Bluetooth campaign for the Chevrolet Spark generated 11,000 downloads over the weekend.  The success of the campaign is largely attributed to the novelty of that type of promotion and the fact that users spread the info via their peer groups.