Mobile Behavior: an Omnicom Group Company

How a Year With the iPhone Changed My Life [AdAge]
A rare personal look at the bond between a man and his iPhone. They game together, read together, even watch baseball together...  Who needs friends anyway? Check out his annotated slideshow too.

Google Maps Markers Are Making Real World Appearances [TechCrunch]
To promote  their "Favorite Places on Google Maps" initiative (curated maps from well-known people), the company is placing statues of their upside down "drop" markers outside various endorsed locations. Great idea but would be cooler if they were interactive.

Verizon FiOS TV Integrates Facebook and Twitter [Mashable]
In a move to make TV watching more social, Verizon FiOS TV is adding Facebook and Twitter integration, as well as several other social media options, to its service. Viewers will be able to update their status when watching a show or event and see what friends and networks are saying about it.

Google to Monetize Voice via Ringback Advertising Auctions? [Unwired View]
Google is considering pushing for ringback ads on its Voice service. Users would be able to choose what type of ads they are interested in, indicate their location so the ads can target their needs, and then Google will auction the markets to various ad providers.

Skyecandy Aims to Revolutionize the Online Dating World [TrendHunter]
Skyecandy is launching a speed dating service via Skype. Leveraging the the power of webcams and accessibility, the service will connect potential dates in 5 minute webcam sessions.

Microsoft Integrates Twitter into BingTweets [Econsultancy]
Jumping into the emerging real-time search game, Microsoft launched BingTweets, which integrates classic web search from Bing with real-time search elements from Twitter.

O2 partners with Bank to Launch Mobile Money Service [FierceWireless]
Launching in the UK, NatWest Bank with O2 will link debit cards to cell phones so users can track their expenses in real-time. This is the first step in O2's strategy to make cell phones actual credit cards.

Don’t doubt iPhone users’ text messaging addiction [Mobile Marketer]
With advent of smartphones, many are predicting the decline of SMS, but new data shows that smartphone users text more than other phone users and respond more to SMS ads as well.

DoCoMo Denki Picture Frame for Instant Photo Sharing from Phone to Frame [CScout]
The picture frame developed by DoCoMo allows for PC or mobile upload via SMS. The idea is that the frame can keep family in touch because it is updates no matter where the user is.

Yahoo Lets Users Opt-Out Of Targeted Ads On Phones [mocoNews]
Targeted advertising will only work on mobile if the consumer is in control. Yahoo has thus enabled an opt-out process for mobile ads and smartly called it "interest-based" advertising instead. Of course the goal should be ads that are so targeted and thus relevant that consumers want to opt-IN for them.