News to Us: Embroidered Texts, Coke's RFID Freestyle, Visa Mobile Alerts, Viralsourcing and More
The Mobile Broadband Era: It's About Messages, Mobility and The Cloud [O'Reilly Radar]
From MS-DOS to Windows 2000, the way we interact with technology defines how the technology is actually relevant. Now, we are in the mobile broadband era, defined by new and more diverse usage possibilities.
Ginger Anyhow’s Embroidered Text Messages [PSFK]
Ginger Anyhow is translating transient SMS communication into handmade mementos in her "Embroidered Text Messages" series. The artist recreates each SMS stitch by stitch, thus archiving a message in time, while preserving an ever changing language for future generations.
Photo Contest at the Shanghai Corporate Pavilion [Shanghaiist]
The photo contest is open to anyone who wants to submit a picture related to the campaign's themes. Selected pics will feature on LED screens, billboards, and touch-screen posters all around Shanghai.
Coca-Cola's 100-Flavor Interactive Freestyle Soda Fountain in Action [Fast Company]
Check out Coca-Cola "Freestyle" fountain in action. The vending machine uses RFID technology to let people mix flavors to create a unique drink.
Toyota Plants Giant Solar-Powered Flowers Across US Cities [Physorg]
To promote the launch of its 2010 Prius, Toyota has set up these 18 feet flower-like structures in major US cities that offer free Wi-Fi and electric plugs.
Yahoo Unveils New Home Page [Marketing Pilgrim]
Yahoo has unveiled a new home page that now hosts 3rd party apps and social network widgets. The key change, besides personalized content, is the removal of the tons of links to scores of Yahoo services. Most people only use a handful of those services, says Yahoo, so it’s better to let users decide which ones are present and take up screen real estate.
Mobile in the Middle [Greg Verdino]
Verdino looks at how mobile technologies like barcodes and augmented reality apps can blur the increasingly narrow line between online and offline identities, and online and offline social networking.
Visa Europe Testing SMS Transaction Alerts… Apps Coming Soon? [IntoMobile]
Visa's new mobile service in the UK sends a notifications to users every time their credit card is used, helping people manage expenses in real time and prevent fraud.
Text-or-Treat for UNICEF [UNICEF]
Every fall, UNICEF organizes it's Trick-or-Treat campaign that gives U.S. kids an opportunity to raise money for other children in the world. The event has now integrated a mobile component where anyone can text TOT to 864233 to make a $5 donation.
Study Shows Browsing On The iPhone Is Nearly As Good As Using A PC [mocoNews]
Nielsen conducted a study of iPhone usage vs. PC usage. Asked to complete certain online tasks, PC users were able to complete 80% of them, while iPhone users hit 75%.
Viralsourcing: Let Crowds Create Your Ad Message [BusinessWeek]
"Viralsourcing" is a cute combination two other buzzwords -- "crowdsourcing" and "viral marketing" -- that identifies the practice of tapping "the crowd" for things typically handled internally like product design/promotion and ad creative/distribution.
10 Ways to Use Social Media to Pick a College [Mashable]
This comprehensive list offers alternative ways of choosing a school, besides official (and often irrelevant) rankings. Many include various non-academic indicators (parties, food, opposite sex, drugs, parking) to help prospective students select their ideal college experience.
