Mobile Behavior: an Omnicom Group Company

Could U Txt Me Ur Blood Sample? [New Scientist]
A team at University of California-San Francisco has developed a blood cell microscope that one can attach to a Nokia N97. The idea is that in detecting and preventing blood diseases (like Malaria) a cheap and mobile device is key.

Raptr’s New Chat Client Helps Friends Get Their Game On [TechCrunch]
Raptr's chat client (Yahoo, Gtalk, MSN, ...) offers status updates on what you and your friends are playing. Raptr can recognize over 32,000 games across computers and consoles and tell your friends.

AT&T Will Sell Yahoo To The Locals [The Business Insider]
AT&T is using Yellowpages' 5000 reps to sell Yahoo ads to specific local markets. The idea is to offer tools for small businesses to have an online presence.

Synaptics Brings Touch to Low-End Phones and High-End Games [GigaOm]
Once reserved for top smartphones, the touchscreen is now going to be made available for most phones types on the market. More interactivity for lower end devices means more user engagement with that said device, opening possibilities for all.

The Twitter Debate Continues... [The Atkins Group]
New survey on Twitter perception shows that 45% of "ad people" believe it will become huge in the upcoming years, while only 12% of people polled at random thought the same. The debate continues on the service's actual relevance and potential growth.

Barnes & Noble Takes on E-Book Market [AdAge]
Barnes & Noble is launching its own e-book service on BlackBerry, iPhone, notebooks, and a dedicated reader. They will offer twice as many books as Amazon and it's Kindle device.

CHART OF THE DAY: How People Share Content On The Web [Silicon Alley Insider]
According to this chart, 50% of sharing comes from 4 platforms (Facebook, Twitter, email and Yahoo). This matters because content-sharers are the human crawlers that power both Facebook and Twitter's real-time search engines--which could turn out to be the way both startups end up making big money. It also emphasizes how imperative it is for brands to insert themselves into the social media space to get "endorsed impressions" from users.