News to Us: KidRobot's QR Code Hunt, LivingSocial Bring Team Buying to Facebook, Targeting through Wi-Fi and More
- N.Y. Toy Store Mobilizes A Scavenger Hunt | MediaPost
To promote their 2009 Dunny series of toys, Kidrobot is using QR codes as part of a five-day scavenger hunt in New York City. Called "Dunny Hunt," the "big game" requires participants to use their smartphones to scan QR codes on Kidrobot promotional items hidden around town. - Bazaarvoice's ShoutIT app | Bazaarvoice (via Trendwatching)
Product ratings and reviews provider Bazaarvoice’s ShoutIT app enables reviewers to have their reviews effortlessly appear on their Facebook, Digg or Delicious pages as well, while Netflix has hooked up with Facebook to allow users' reviews to be shared on their profile pages. - Hearst Signs On in Beauty Contest | WSJ.com
In September, Hearst plans to launch a site called Real Beauty, which will focus on makeup, hair care and other beauty topics. The venture is an effort by Hearst to create a one-stop destination for consumers who want to research and buy beauty products. - Serial Entrepreneur Al Warms Debuts Appolicious, Hoping iPhone Apps Fans Will Find It Delicious | AllThingsD
A new company called Appolicious is devoted to organizing and make sense of the app galaxy in the universe of smart phones. Using premium content, recommendations of friends and also people like you–as well as a variety of lists, feeds, popularity rankings, images and videos–the idea is to do what the iTunes store does not--make sense of the plentitude of apps out there, most of which are on the iPhone. - Boku sees big growth in mobile payments — finally | VentureBeat
Mobile payment enabler Boku is announcing today that it’s now handling more than a million transactions per month, a sign that mobile payments is finally taking off after years of anticipation. - Wi-Fi Access Points Could Be Ad-Targeting Goldmine | MediaPost
It appears that public Wi-Fi access hotspots can tell more about a person than some initially thought, according to a new study. Knowing the specific longitude and latitude of a person builds the foundation to serve up an ad, but integrating demographic data, data collected from local surveys, and prism clusters based on "ZIP-code-plus-six data" from Nielsen Claritas provides specifics. (Sense Networks, which gathers location from cell phones, operates on this same principle.) - Negotiating with the mob: LivingSocial harnesses Facebook-organized buying | VentureBeat
"Social cataloging" site LivingSocial is using Facebook to bring the Chinese phenomenon of team buying to the US. The premise: Get a local business to offer a deal only if a certain number of people sign up. Send it out on Facebook and if the crowd can round up enough people, the deal is on. - Viacom hopes the Beatles: Rock Band game sets stage for rebound | latimes.com
When the Beatles: Rock Band hits stores Sept. 9, Viacom is betting that the new title from its MTV unit will end a slump in the market and vindicate the company's expensive and unprofitable entry into the music video game business over the last two years. - How Demand For Digital Experiences Is Transforming Our Physical Spaces | Advertising Age
In the past few years, a host of artists, programmers and marketers have melded art and science to create new, digitally driven experiences that are redefining the way we think about our urban and personal landscapes. Examples include Blinklights Stereoscope, 555 Kubik, YouTube Symphony Orchestra, and the Livestrong Chalkbot with Nike. - Bobba scheduled for September launch | KZero
After successfully developing it’s three year wireless research project, Mini Friday, Sulake - the parent company of Habbo- has confirmed that Bobba, a new mobile virtual world, is scheduled to launch in September.
- alwarms
- appolicious
- appStore
- AT&T
- bazaarvoice
- beatles
- beauty
- behavioraltargeting
- biggames
- bobba
- boku
- DOOH
- flashmob
- Gaming
- habbo
- hearst
- iPhone
- iphoneapp
- kidrobot
- livingsocial
- mobilepayments
- mobilevirtualworld
- ngtnews
- qrcodes
- realbeauty.com
- rockband
- screens
- sense
- shoutit
- socialshopping
- sulake
- viacom
- wi-fi
