September 18, 2009
News to Us: Palm Drops WinMo, Google Ad Exchange, Federation of Studios and More
- Palm Kills WinMo as Pre Loses Momentum | GigaOm
Trying to stay afloat in the smartphone market, Palm is ditching Windows Mobile and placing its bets on its own webOS. Windows Mobile has been losing market share, this move ends their five year long relationship. - Memo to StartUps: Stick to solving problems | eConsultancy
Techcrunch's Sarah Lacy contends that start-ups should seek to change the world. Patricio Robles offers a strong counterpoint that good entrepreneurs are problem-solvers, not megalomaniacs, and successful innovations often start with modest goals.
- Google's DoubleClick Launches New Marketplace For Display Ads | TechCrunch
Google's new Ad Exchange creates an open, real-time marketplace making it easier for online publishers, ad networks, and agencies to buy and sell display advertising space. The system includes real-time allocation, greater control over where a display ad appears, new payment system and a revamped user interface.
- Bloomingdale's fall fashion campaign taps mobile to engage customers in-store | Mobile Marketer
As part of the department store's fall campaign, "Lights, Camera, Fashion," mobile is being used to allow customers to vote on short films displayed in-store and online. It's both an attempt at collecting marketing data as well as offering something more than traditional print advertising.
- RealGames Announces Federation of Studios Mobile Porting Solution | Gamasutra
RealNetworks has announced the Federation of Studios, an initiative that will allow mobile game developers to port their products across eight different operating systems and 130 different carriers. They propose to create a simple way to reach more than 2 billion customers worldwide.
- Report: Mobile Sites Are Not Improving | MediaPost
While more and more people are using mobile websites, evaluations have shown that their quality is not improving. On a scale of 100, the average score was 52.
- Microsoft targets Google's mobile dream with Bing | The Register
With predictions that mobile will one day surpass PCs in the search market, Microsoft is building Bing to present results suited for mobile phones. Tweaks such as location awareness are being included in search algorithms for a more relevant result.
- Windows Mobile 7 to emphasize social networking? | FierceMobileContent
Adding to the speculation surrounding the next Windows Mobile update is a Microsoft job posting with tags "mobile phones" and "social networks." The description goes on to state their aim to build a "mobile social platform."
- Text-to-Speech Technology Reaches an Inflection Point | The New York Times
For those with speech impairments, text-to-speech technology is to the point where it can aid in their communication. Software is now available for iPhones and netbooks to make this possibility more affordable.
- Google: Apple Totally Rejected Our Google Voice App | Mashable
The last we heard was both Apple and AT&T flat out denying the rejection of Google's Voice application. Now Google picks up with the politics and accuses Apple of lying, stating that they actually did reject the app.
