September 30, 2009
News to Us: Virtual ZipCar Key Fob, Aquatic SMS, Google Wave Rolling, Huddle Mobile and More
- Ralph Lauren Looks to Innovate Beyond Mobile Comfort Zones | Advertising Age
An interview with David Lauren (Ralph's son) about how the brand is attempting to stay ahead of the curve by learning about and implementing mobile possibilities such as iPhone apps and QR codes.
- Dropbox for iPhone: Mobile Cloud Storage for a Price & Convenience | Mediabistro
Cloud storage start-up Dropbox has released an iPhone app that allows users to view and download their synced files, share with other users, and for those using the 3GS, upload videos and images.
- ZipCar turns your iPhone into a virtual keyfob! | IntoMobile
ZipCar has released its new virtual key fob iPhone application; included are features which make locating, reserving, and even unlocking a ZipCar all as simple as the tap of a finger.
- Yahoo Search Ads Now on iPhone & Android Mobile Devices | Search Engine Land
Ads being bought on Yahoo's search network are now automatically being displayed on iPhone and Android devices. - Preparing for 2010: The Mobile App Roadmap | GoMobo
GoMobo shares their top five tips for successful restaurant mobile apps.
- Shedd Aquarium: SMS campaign out-performs print, outdoor, online | Mobile Marketer
As an encouraging note for marketers experimenting with mobile, Chicago's Shedd Aquarium has released some positive results from its latest campaign. Its televised SMS call-to-action generated over 300% more responses than its online, print, and outdoor advertising.
- Google Wave Starts Rolling, Picks Up Over 100,000 New Riders | TechCrunch
Google's much anticipated new communications tool, Wave, is inviting over 100,000 users to begin testing. Didn't get one? Check eBay.
- Huddle Launches iPhone App, Microsoft Office Plug-In and Web Conferencing Tool | TechCrunch
To make conference calling just that much easier, Huddle has launched an iPhone app that lets users set up meetings, schedule recurring events, and share their desktop and content with others.
- Want HD Video on the iPhone? Akamai Is Making It Possible | Mashable
HD video is coming to the iPhone via video network Akamai, which continues to grow and claims to offer speeds of up to 5Mbps.
- Nero goes from disc burning to Motorola Cliq with MobileSync | Ars Technica
Nero's MobileSync is a new option for mobile carriers and handset makers to manage media, calendar, and contact information in a fashion that is seamless, standards-based, and platform neutral.
