October 2, 2009
News to Us: McDonald's DragonQuest, Vooks, Smule's Success, Twitter Sentiment, and More
- On Twitter, Information Beats Sentiment | ReadWriteWeb
According to researchers, only 22.3 percent of tweets about a brand are sentiment-related and tend to be positive. 18 percent are information-seeking, something that marketers should definitely pay attention to.
- Women, Teens, and Seniors Help Fuel 34% Mobile Web Spike | NielsenWire
The mobile web has seen 34 percent growth in the past year with much thanks to a spike in youth, women, and seniors participating.
- HOW TO: Get Real-Time Traffic Reports on Your iPhone | Mashable
Using Aha Mobile for the iPhone, users will tap into the collective of actual drivers to aid in navigating the roads. Included are real-time traffic reports (see Google Maps), what's nearby, and a Shout Room where users can record 15-second audio clips to share with other drivers.
- McDonald's merges mobile media and marketing magnificently | JWT AnxietyIndex
Using wi-fi hotspots, McDonald's Japan has collaborated with Square Enix to create Dragon Quest: McDonald's Travelers, a downloadable Nintendo DS game. To play, users must be in the restaurant and are limited to one session a day; after five sessions they are rewarded with a free burger.
- Tapulous taps AdMob for in-app ad campaigns | Mobile Marketer
Tapulous, the iPhone developer known for its popular Tap Tap Revenge, is teaming up with AdMob for future in-app ad efforts.
- Simon and Schuster Introduce "Vooks" | Mobile Marketing Watch
Online book store Simon and Schuster is heading a mobile push using a digital video/book mashup, or "vook," viewable on the iPhone.
- Smule sells 300k copies of I Am T-Pain, celebrates with a new song and a huge contest | MobileCrunch
As a response to the success of their I Am T-Pain auto-tune app, Smule is launching a contest where participants will recreate the rapper's "I'm On A Boat" music video.
- Sidebar Will Deliver Personalized Mobile Apps And Content To Your iPhone | TechCrunch
In an ever growing sea of mobile applications, Sidebar plans to help users discover one's they might like based on their demographic profile, likes and interests. Once Sidebar figures out a rough sketch of the user, the app will begin to recommend mobile content.
- Spotlight On: Mobile money? Why not | RCRWireless
PayPal wants to revolutionize transactions by taking action in the mobile space (FINALLY!). By opening up its development to the community, it hopes to inspire the use of PayPal Mobile in applications.
