With FeliCa Mobile Wallet Technology, Hot CoCo Presso Just a Tap Away
To sell its hot CoCo Presso beverage to subway commuters in Japan, Meiji has created an outstanding branded environment along the JR Yamanote line. Using i-mode's FeliCa mobile wallet technology, it loads a Flash mobile site and coupon for instant gratification through the neighboring vending machine. Everything is designed in a well thought out manner, to bring convenience and brand experience to a mobile audience.
[via wireless watch japan]
