HipCricket's Mobile Marketing Survey
HipCricket just released their second annual Mobile Marketing Survey that highlights the continued influence of mobile communications, as well as the significant room for growth.
Here are some of the findings...
On Mobile Marketing
- While 37 percent of consumers would be interested in participating in a mobile customer loyalty program from a brand they trust, 83 percent say their favorite brand has yet to market to them via their most personal device, their mobile phone.
- Of those consumers who have received mobile marketing offers, 47 percent have brand recall and 94 percent of those remember the specific call to action.
On SMS
- Aside from phone calls, 73 percent of people said they use their mobile device most for texting friends
- 34 percent have received a marketing offer on their cell phone via text message (up from 28 percent in 2008)
On Mobile Web
- 85 percent of respondents agree that the mobile Web is a valuable source for information that interests them
- 21 percent of respondents access the mobile Web at least once per day and 37 percent access it at least once per week
- 41 percent of respondents have visited a retailer's mobile website.
The most popular reasons include:
- To find store locations (70 percent)
- To find store hours (51 percent)
- To get directions (39 percent)
- To look for coupons/promotions (29 percent)
