Mobile Behavior: an Omnicom Group Company

Mobile coupons are big business and Sprint, Screenvision, and bCode are teaming up to make the experience a smooth one.  Together they have created the world's largest mobile coupon redemption network, giving customers the ability to snag deals in 500 movie theaters across the United States. Forecasts from Juniper show a 30% increase in redemption value of mobile coupons by the year 2010. As this space develops, brands will learn to integrate systems into retail environments seamlessly.

[via mobilemarketingwatch]