Lancôme's iPhone App Offers Intuitive Make-Up Selection
Lancôme has recently launched a mobile application for the iPhone, The Declaring Indigo collection with a tribute to its Parisian-style heritage. It is the first of its kind among global cosmetic companies where Lancôme hopes to make choosing cosmetics more "‘intuitive and truly personalized.'"
The app will enable users to create custom looks on their phone by choosing different colors and combination. Once created, these new looks can be saved for your next visit to the makeup counter. To further its interactive strategy, Lancôme also launched its own beauty blog devoted to make-up tips from Lancôme makeup professionals as well as access to artists, backstage photos and videos, and video make-up how-to’s.
[via Marketing Magazine]
Janice Momoko Chow is a freelance strategist and writer in New York City. She writes Momoko Mashups, a blog about ideas and inspiration for tomorrow.
