Prius Experience Lets Users Draw On Times Square Billboard via iPhone
For those in New York City over the past couple of days, Toyota made Times Square a little more interactive. With the new Prius Experience iPhone app users can draw into the environment of the vehicle, and then upload the outcome to the Reuters digital billboard in Times Square. The entire effort reminds us of AT&T's interactive word search game, Jumbli, which was also presented in Times Square.
[via mashable]
