Mobile Behavior: an Omnicom Group Company

A while back Nokia's Jan Chipchase pointed out what has become quite obvious, the positioning of our mobile phone alongside our keys and wallet. These three objects are necessary to modern survival and we do not leave home without. First&20 attempts at drilling down to the core of what this new tool actual means to certain individuals. Taking a look at the iPhone home screens of well known developers, designers, and writers they reveal what apps are central to people's everyday routine. If we could expand this survey to those outside the tech community, even more would be said to individuality and personal needs.

[via thenextweb]