November 4, 2009
Loopt's Pulse Dishes Out Location Based Advertising
While Loopt has been a leader in location based social networking, it has had some catching up to do in the advertising space. They did this today with an entirely new feature called Pulse where users can now check-in and be served with relevant and highly targeted advertising. Foursquare has been working on this with brands like Fatburger. They also have been experimenting with time and location relevant event suggestions. Loopt's Pulse presents users with digital coupons, route, and contact information for a more enjoyable trip to Jack in the Box. Context is everything, and this new "cost per pair of feet" model continues to bring both advertisers and consumers closer together in a more ideal trade-off.
[via techcrunch]
