November 8, 2009 by Caleb

Truth in Advertising: First Thing We Do in the Morning is Check Our Phones

We are fans of HTC's new advertising push, it really tries to peer a little deeper into mobile's role in our lives. This spot reflects a statistic we mentioned earlier: first thing we do in the morning is check our phones, 22% of mobile web access time takes place between 7 - 10 a.m. Click here for another in HTC's You campaign.

Truth in Advertising is a running series of television commercials that portray consumers using mobile technology in their everyday life. They take a look at how brands are demonstrating our want and need for mobility. Click here to view previous entries.

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