Mobile Behavior: an Omnicom Group Company

Last week we attended Advertising Age's annual IDEA conference, an event that brings together leading creative thinkers from a variety of backgrounds. Subjects discussed ranged from beer recipes to RFID and presented a philosophy we strive to follow daily as we work in mobile.

THINK OUTSIDE YOUR INDUSTRY. Whether it's science or design or food, you can learn by stealing from other fields -- especially in times of disruption. Arkadi Kuhlmann, chairman and president of ING Direct USA, said the banking-industry turmoil represents an opportunity for players who can figure out how to connect with consumers in a different way. "If you think about it as banking, you'll go nowhere," he said. "If you think about it as a retail experience, the possibilities are endless."

During the event the digerati took part in collaborative note taking using #ideaconf on Twitter. Here are some of the highlights.

Jim Marggraff, Chairman and CEO, Livescribe

@tiezzi: If you write on the back of my business card I will get an email in my inbox- coming to livescribe. Oohs and aahs.

Scott Keogh, Chief Marketing Officer, AUDI OF AMERICA

@brittapetersen Scott Keogh, CMO Audi discussing frivolity of luxury in current market, how has changed

Arkadi Kuhlmann, Chairman and President, ING Direct USA

@blubrry_scone With Planet Orange, Arkadi Kulhmann, ING Direct USA chair, aimed to make financial planning for kids as habitual as brushing teeth

Perry Chen, CEO, KICKSTARTER

@IDEAconf Forget pop-up stores. Chen and Kickstarter helped create a pop-up wedding chapel on the LES of Manhattan. 

Paola Antonelli, Senior Curator, Department of Architecture and Design, MOMA

@kylecameron "Crowds can create great content as much as anyone can write a great book or direct a movie. Sure it's possible. But not common." 

Jane Goldman, VP and Editor-in-Chief, Entertainment & Lifestyle Division, CBS INTERACTIVE

@IDEAconf Goldman talking about how food is a tough photo subject. She hired a war photographer to shoot it. 

David Chang, Owner and Executive Chef, MOMOFUKU RESTAURANTS

@annemai Great advice for brands RT @alldaybuffet: "Go big and make mistakes. But don't make them twice." -- David Chang, Momufuku

At Momofuku Restaurants limited ingredients = unexpectedly successful recipes.

Jack Schulze, Director, Product Development, BERG

@IDEAconf Schultze says Rupert fighting Google is like fighting the ebola virus. "I love him...he's such a psychopath." 

On Rupert Murdoch pulling content from Google's search engine.

Sam Calagione, Founder and President, DOGFISH HEAD

@amklaassen Dogfish Head talks about molecular archeology - unearthing beer recipes from ancient tombs. Drinking Midas Touch, from 750 b.c.

The event ended with an explosion of tweets stating "I want the new kid sister album #ideaconf." It was both a request and a digital display celebrating the end of an inspirational day.