Mobile Behavior: an Omnicom Group Company

Earlier this week the World Wide Web Consortum released their extensive Mobile Web for Social Development Roadmap, examining mobile-specific web development conditions and guidelines. Its purpose is "to understand the current challenges of deploying development-oriented services on mobile phones, evaluate existing technologies, and identify the most promising directions to lower the barriers of developing, deploying and accessing services on mobile phones and thereby creating an enabling environment for more social-oriented services to appear."

As the WC3 has served to set the standard for web development since 1994, there has been much anticipation for their release of standardized practices and development models for mobile platforms. As a first draft, the document has already received criticism for referencing information that is already dated and paying too little attention to important systems like mobile payments, and the document is sure to evolve as practices emerge from the mobile development community.

[via MobileActive]