Microsoft's Bing Builds Mobile Search With User Behavior in Mind
Yesterday Microsoft released an internal study that explains how people are increasingly using 'virtual' systems to get things done in the 'physical' world. Based on these results the company hopes to use Bing to improve this experience, helping people decide what to wear, where to eat, and what the safest medicine is to take. They plan to do this outside of the traditional keyword to URL search by connecting with services like their new Bing Maps.
To enable their new behavior-focused search everywhere, Microsoft also constructed a Bing app for Windows Mobile. The functions used to keep the designers on track included typing less, mapping your way, acting locally, and getting quick answers. While Bing is no threat to Google's search, we approve of their focus on user behavior in developing a better product.
