Tweeting Twike: Connected Bicycle Broadcasts Updates Around East Festival
During London's six-day East Festival, agency Chance Collective has fixed up a bike, connecting it to the grid for a more interactive social media experience.
The Twike for the East Festival has been fitted with a cell phone programmed to tweet out messages when it comes within range of key areas of the festival.
Along with messages tagged #eastfest and @eastfestival, users can follow along via Flickr and an eventual Google Maps mash-up.
[via mashable]
