Mobile Behavior: an Omnicom Group Company

In light of the World Cup, augmented reality platform Junaio is overlaying soccer fields with real-time statistics.

All of the up-to-the-minute information is presented real-time, in fact the same data which is being fed to TV stations, publishing companies, internet services and soccer clubs.

Imagine the possibilities of identifying and tracking single players during the match through the camera of your phone?

This reminds us that televised sports has already exposed many of us to the potential of augmented reality. Sportvision is a company that superimposes information on everything from football games to Nascar races. Sports viewing is a data-driven activity, making Junaio's app a natural use case for AR technology.