Tweetworthy: Old Navy x Shazam, Fisher Price iCase, Megareader, Fashism and More
1. Old Navy Replaces Mannequins With Music
"The tie-in with Shazam will work this way: Consumers who hear a song in an Old Navy commercial will be able to identify it by visiting oldnavy.com/shazam. The app is supposed to work whether the spot is being watched on TV, Facebook or YouTube or in an Old Navy store.
The consumers will then be able to gain access to the fashions featured in the commercials as well as special deals and styling tips. They will also be able to download the song, watch the spot again or learn more about the musicians."
"Shot Note from Japanese stationary company King Jim is a notepad for storing hand written notes in a digital format. The iPhone app recognizes the fiduciary markers on the corner of the pad and corrects the perspective, color, and scale to fit the iPhone screen perfectly."
3. Fisher Price Introduces Toddler Ready iPhone Case
"Fisher Price will showcase a new product at this year’s New York International Toy Fair that should help many parents with this very need. The Laugh & Learn Baby iCan Play Case is a fun and colorful way to let toddlers enjoy their apps while also protecting the iPhone or iPod Touch from 'dribbles and drool.'"
4. World's First Heads-Up Display eBook Reader
"Megareader, an eBook reader, has released in its latest software update, a heads-up display for reading on any Apple device. The application — which requires your device have a camera and iOS4 — overlays the text of whatever you are reading on a live feed of the view in front of you, allowing you to safely walk and read at the same time."
5. The Wristwatch Looks For a New Use
"These newly commissioned freshmen don’t use wristwatches. In fact, the wristwatch is so alien to this group of late teens, that even the mere action of pointing to a wrist to ask someone the time is akin to speaking an unfamiliar foreign language."
6. Homeless People Start Tweeting in New Awareness Initiative
"Underheard in New York is an initiative to help homeless New Yorkers speak for themselves through Twitter. Four homeless people — Danny (@putodanny), Derrick (@awitness2011), Albert (@albert814) and Carlos (@jessie550) — were given their own prepaid cell phone, a month of unlimited text messaging and a Twitter account."
7. Social Aggregation via Images
"Last night Instagram did something really fascinating—it streamed and aggregated photos from the Grammy’s. There’s something about an event where people can shoot images at the same time from slightly different angeles and locations to give a much fuller 360 perspective. It’s only a matter of time before this type of social aggregation becomes common."
8. Social-media sites give travelers local insights
"Can the wisdom of crowds improve your travel experience? That is the premise and promise of several new travel websites that are harnessing social-media energy for answers that otherwise require asking your family and friends or serendipitous encounters with other travelers."
9. Fashism Goes to Fashion Week
"Attendees were able to try on and photograph themselves wearing pieces from both the Spring and Fall 2011 collections, the latter of which had been presented on stage at Lincoln Center just hours earlier. Photos were posted directly to Fashism, and Fashism users were able to view and share their opinions about the looks on fashism.com and through the Fashism iPhone application."
10. Experimenting with a second screen
"When watching North Sea Hijack, it also occured to me that having the twitter feed up there next to the telly also makes everything more social; the twitter stuff becomes another component for the banter in the room. I bet there's a load more you can do with it though, to surround the telly with other stuff; complementary, distracting, whatever. That'd be worth playing with."
Tweetworthy is a weekly roundup of the most shared tweets from @MobileBehavior. You can follow us on Twitter here.
