All posts tagged ‘Asia’

by CalebFebruary 25, 2010

Perspective: Popwuping's Clark MacLeod On The Design And Culture Of Mobility

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In order to further our understanding of the behaviors developing around mobile technology, we have been reaching out to experts around the world for their unique insights. By doing this, we are able to escape ourselves and become exposed to new perspectives.

Clark MacLeod is a Canadian born designer who has been living and working in Hsinchu, Taiwan for the past 11 years. He's been fortunate enough to work on a wide range of projects -- most recently he has investigated collaborative systems (including mobile) for the Creativity Lab at the Industrial Technology Research Institute (ITRI). While working as an engineer at ITRI, he spent some time creating ambient and tangible interfaces, sound art, and helped create on of the first UX teams in Taiwan. His current focus is on launching a couple of iPhone apps and something completely different, a new line of cotton and canvas bags.


When asked about his background and relationship with mobile, he explained an interest in technology as an enabler for lifestyle. Clark quotes the BBC's Eric Huggers when describing himself as one of many "who love the convenience of mobile services when they're on the move."

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On your blog, Popwuping, you track the ‘culture of mobility’, could you describe what elements feed into and enable this? What patterns are you noticing?

Fashion, devices, services, places to work, places to play, and design are themes that I follow. I try to make sense of an increasingly mobile society and share what inspires me.

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One thing we try to remind ourselves to do is to look back in order to observe change. Have you been following any specific developments in mobile culture or user behavior?

One change I have been observing is the way people personalize their mobile devices and the way in which they carry them.

As phones got smaller it was extremely common to see females of (almost) all ages attaching straps or cute tchotchke as a means of projecting personality or values and as a means to be able to actually find these small devices in their bags. But as people move to devices like the iPhone, this strategy is replaced by personalization inside the phone; what apps they have, the social networks they frequent, the wallpaper etc. They buy cute cases and bags but I haven't seen this to be as prevalent as before.

Though it's very hard to imagine in an engineering culture like Taiwan, I am slowly seeing less concern about specific hardware features as compared to software. Photography is a huge national hobby here, making the camera in the phone perhaps the last vestige of concern. I think people are becoming more interested in the intangibles vs. the tangibles when it comes to choosing a device.

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You are based in Taiwan. What cultural differences have you noticed in mobile, both consumer side and industry side, between Asia and the West? How are certain age groups making use of mobile devices differently?

I've lived in Asia for the past 12 years so it's a bit difficult for me to come up with a contrast. My impression is that the industry here is far more developed than what is available where I grew up in Canada. 3G networks are ubiquitous, unlimited data is fairly cheap and there are far more devices to choose from. I still find it amazing that I can be standing in a field in some remote part of Taiwan and still be streaming YouTube videos to my kids.

I may not have an accurate picture of how young people in Taiwan use their devices but I see differences in frequency of use across age groups. I notice younger people using their mobiles far more than people my age. Young people see it as more of a social enabler than purely a communication device. I notice many people my age see the ability to be always connected and reachable as a disadvantage. I have a friend who for years avoided getting a mobile phone simply because he didn't want to be contacted outside of working hours. To avoid interruptions, I send my calls to voice mail for most of the day. But across all age groups most people here could not imagine leaving their home without their mobile, it's an intrinsic part of peoples lives.

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What mobile services or startups do you see picking up steam in Taiwan or Asia in general? Are there any you are a fan of?

Plurk is still immensely popular here and they have a fine mobile version but I'm not a fan.

I do have enormous respect for the work that researchers at the Information and Communications Research Laboratories are doing. One of their projects, Pocket Channel, is promising. Pocket Channel allows for real time video broadcasting on a 3G mobile to other mobile phones, essentially allowing the same kind of instant news coverage we see with Twitter but with video. They describe it as enabling everyone to be an instant news reporter.

I have also recently seen a demo of StreetImage - a web service that allows people to upload their own street videos. You can build sharable trails which can be annotated and searched by the other users. It's something I've always wished that Google streetview could do. They have developed an app for Android and the iPhone. The latter of which can be downloaded from the app store. Very cool stuff from a technology stand point.

Also worth noting is Openmoko, based in Taipei, and their open source mobile phone.

by MBSeptember 8, 2009

News to Us: FourSquare Gets Funding, Spotify Is Mobile, Loopt is Location Aware and More...

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by MelvinAugust 18, 2009

StarHub Launches New Social Networking Value-Added Service

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StarHub recently launched a new social networking value-added service that allows its mobile post-paid customers to enjoy unlimited local access to Windows Live Messenger and Facebook from mobile devices, at no data usage charges. According to the company's press release.

This announcement makes StarHub the first mobile service provider in Asia to offer free local data access to Windows Live Messenger and Facebook, which are fast gaining popularity with mobile customers in Singapore, particularly the youths who are avid users of social networking services to keep in touch with friends.

This is a smart move by Starhub. By making the data and service free of charge, Starhub is sending a message to teens that Starhub understands them. It’s not always about the best price, but also about tailoring freebies to targeted behavior. Plus we’re guessing Starhub also wants to start nurturing mobile web surfing familiarity in as many users as possible from an early age. Today it's mobile facebook applications, tomorrow it’s news, sports, RSS feeds, and anything else under the sun...

With Singtel moving into the mobile music market with AMPed, Starhub and M1 had to respond with some form of strategy to counter what has been a very successful teen marketing campaign. This latest move by Starhub is really clever as data consumption is a very low trade off compared to AMPed’s heavy licensing and royalties.

What will be key to the success of this campaign is to make it less handset-specific and more customer-enabled. Currently, the service is available to customers using selected handset models pre-installed with the Windows Live Messenger and/or Facebook clients, such as Samsung OMNIA II, HTC Diamond 2, Nokia E63 and the new LG GM730 multimedia touch-screen smartphone.

We know that Starhub will continue to roll out more models, but we would also like to see this service extended beyond embedded mobile handsets. If the service is free, we think customers will be more than happy to download an app or widget onto their mobile phones. After all, the point is to encourage socialization. The more customers are able to socialize with each other--regardless of what handset they own--the better.

- Melvin Kee, MobileBehavior Singapore

by MBJuly 21, 2009

News to Us: Embroidered Texts, Coke's RFID Freestyle, Visa Mobile Alerts, Viralsourcing and More

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The Mobile Broadband Era: It's About Messages, Mobility and The Cloud [O'Reilly Radar]
From MS-DOS to Windows 2000, the way we interact with technology defines how the technology is actually relevant. Now, we are in the mobile broadband era, defined by new and more diverse usage possibilities.

Ginger Anyhow’s Embroidered Text Messages [PSFK]
Ginger Anyhow is translating transient SMS communication into handmade mementos in her "Embroidered Text Messages" series.  The artist recreates each SMS stitch by stitch, thus archiving a message in time, while preserving an ever changing language for future generations.

Photo Contest at the Shanghai Corporate Pavilion [Shanghaiist]
The photo contest is open to anyone who wants to submit a picture related to the campaign's themes. Selected pics will feature on LED screens, billboards, and touch-screen posters all around Shanghai.

Coca-Cola's 100-Flavor Interactive Freestyle Soda Fountain in Action [Fast Company]
Check out Coca-Cola "Freestyle" fountain in action. The vending machine uses RFID technology to let people mix flavors to create a unique drink.

Toyota Plants Giant Solar-Powered Flowers Across US Cities [Physorg]
To promote the launch of its 2010 Prius, Toyota has set up these 18 feet flower-like structures in major US cities that offer free Wi-Fi and electric plugs.

Yahoo Unveils New Home Page [Marketing Pilgrim]
Yahoo has unveiled a new home page that now hosts 3rd party apps and social network widgets. The key change, besides personalized content, is the removal of the tons of links to scores of Yahoo services. Most people only use a handful of those services, says Yahoo, so it’s better to let users decide which ones are present and take up screen real estate.

Mobile in the Middle [Greg Verdino]
Verdino looks at how mobile technologies like barcodes and augmented reality apps can blur the increasingly narrow line between online and offline identities, and online and offline social networking.

Visa Europe Testing SMS Transaction Alerts… Apps Coming Soon? [IntoMobile]
Visa's new mobile service in the UK sends a notifications to users every time their credit card is used, helping people manage expenses in real time and prevent fraud.

Text-or-Treat for UNICEF [UNICEF]
Every fall, UNICEF organizes it's Trick-or-Treat campaign that gives U.S. kids an opportunity to raise money for other children in the world. The event has now integrated a mobile component where anyone can text TOT to 864233 to make a $5 donation.

Study Shows Browsing On The iPhone Is Nearly As Good As Using A PC [mocoNews]
Nielsen conducted a study of iPhone usage vs. PC usage. Asked to complete certain online tasks, PC users were able to complete 80% of them, while iPhone users hit 75%.

Viralsourcing: Let Crowds Create Your Ad Message [BusinessWeek]
"Viralsourcing" is a cute combination two other buzzwords -- "crowdsourcing" and "viral marketing" -- that identifies the practice of tapping "the crowd" for things typically handled internally like product design/promotion and ad creative/distribution.

10 Ways to Use Social Media to Pick a College [Mashable]
This comprehensive list offers alternative ways of choosing a school, besides official (and often irrelevant) rankings. Many include various non-academic indicators (parties, food, opposite sex, drugs, parking) to help prospective students select their ideal college experience.

by MBJuly 14, 2009

News to Us: Streaming Beats Downloading, Mobile Driving SNS, Mobile Ads at IAB, and More

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An Increasing Number of Teenagers Are Enlisting the Help of Image Consultants [WashingtonPost]
As lifestreaming becomes a mainstream activity of teens with their photos and updates flooding the web, some are turning to professional image consultants to get a handle on their identities.

Life Is But A Stream [Ypulse]
New research out of the UK confirms what we've been noticing, that teens are moving away from downloading music in favor of streaming.  In this study, only 26% admitted to downloading at least once a month (down from 42% in 2008).

New York Nearest Subway AR App [Amit Gupta Likes You!]
The team that created the Nearest Tube augmented reality iPhone app we reported on the other week has now created on for New Yorkers called Nearest Subway (thanks!)

Mobile Ads Perform Better than Ads Online. For Now [Econsultancy]
can you make this one more of a list of the stats she mentions with a short lead in?

LG Kicks Off Mobile Worldcup 2009 for Fastest Texter [SlashPhone]
After launching their app store in Asia, LG is now hosting the World Cup of texters to debut in August.

India's Rural Mobile Phone Users Hit 100 Million [PC World]
India and China are poised to be the biggest cell phone markets in the near future, thanks largely to people in rural areas. India had 109.7 million rural mobile subscribers at the end of the first quarter, up by 18 percent from the previous year,

Facebook Driving Mobile Net Usage [BBC News]
According to CCS Insight, 1/3 of 16-35 year olds regularly access Twitter and Facebook on their mobile and social networking sites are driving data usage on mobile.

Students Hit With $15 Fine For Using Cells in School [ABC News]
From ringing in class, to spreading unflattering pictures on campus, the cell phone has raised red flags across U.S. schools. Now in Texas, by state law, administrators are now allowed to confiscate cell phones no matter how they are used, and students can be fined $15 to get it back.

The Evolution of Facebook's Mission Statement [The New York Observer]
From a Harvard-only network back in 2004 to over 60 million users today across the world, Facebook's mission statements reflect the brands growth. Michael Galpert does a good job tracing their taglines.

Why Teens Aren’t Using Twitter: It Doesn’t Feel Safe [TechCrunch]
We seem to really want teens to be on Twitter, it's always coming up in conversation: Are they or aren't they? If not, why?? This post hypothesizes that teens don't tweet due to the inability to control your network.

RIM Launching A BlackBerry Social Network For Venting [TechCrunch]
RIM is launching MyBlackBerry.com to help the launch of its application store. The site will act as a social networking tool where users can post their tips, favorite apps, or just any info about their BlackBerry.

by MBJuly 13, 2009

News to Us: Twitter Ads, iPhone in China, SMS Trading and More

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The Razorfish Social Influence Marketing Report
[Hard Knox Life]
New report from Razorfish reiterates what smart marketers know already: Brands need to interact in a credible way with consumers and engage in an ongoing, two-way dialogue.

Twitter Outsources Ad Model Development [BrandWeek]
Built on Twitter: Ad models? Indeed, as the company looks to make money, it's looking for some help. Twitter Sparq will embed advertising in Twitter streams (Think AdWords for Twitter). Meanwhile, Federated Media Publishing has rolled out its third sponsored Twitter aggregation site Cinematweets.

5 New Twitter Games to Make Tweeting Fun [Mashable]
Branded games are a good way to get face time with consumers, but there's the issue of discovery. To solve this, some brands are building games on Twitter, where there is already a large community. Now with push on the iPhone, Twitter is even more mobile friendly and that leaves a lot of opportunity for a location-based real-time mobile twitter game.

iPhone Incoming! [Shanghaiist]
Watch out HiPhone, the real version is coming to China. Unfortunately (like Google) Apple is taking some features out of the device (e.g. Wi-Fi) and will probably change whatever the government asks them to.

Kenya: Stock Exchange Makes Sales via SMS [AfricaNews]
The Nairobi Stock Exchange is launching buy and sell orders through SMS. A simple idea, the innovation allows the market to move even faster and enables stock holders to react to news in a quicker way than phone calls.

Siri: Virtual Personal Assistant Prepares For Debut [ReadWriteWeb]
This new app will take a "person-centric" approach to search by offering conversation-type interactions for finding location-relevant  information. For example, ask  "What is a good movie about to start near my current location?" and the product would deliver a textual and graphical answer

GM’s Chevrolet Breaks Bluetooth Marketing Campaign in Mall [Mobile Marketer]
Deployed in Bangalore, India, the Bluetooth campaign for the Chevrolet Spark generated 11,000 downloads over the weekend.  The success of the campaign is largely attributed to the novelty of that type of promotion and the fact that users spread the info via their peer groups.

by MBJuly 9, 2009

News to Us: Mood Searching, Facebook Fan Box, Smartphoniacs and More

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Addicts of the Information Age [WSJ]
Can't put your smartphone down? Some may call you rude, the Wall Street Journal call you a "Smartphoniac". This "condition" crosses demographics and goes way beyond bad manners, stemming from “a deeper disconnect anxiety, an irrepressible fear that you will miss something if you put it away." Look for the University of Florida's study on the subject, currently being conducted.

GeoMe Launches World’s First Mood Based Search Engine on Mobile [IntoMobile]
The search engine offers location-based searching with updates for your friends. Available on any Java based phone, users can even indicate their mood (from "Cheap" to "Sexy") for filtering results. The search engine battle continues, will niche dominate mass?

Facebook Debuts 'Fan Box' Tool [CNET News]
The social network is opening up even more with a widget for brands, products, celebrities, or anyone that has a fan page to embed their presence on their own sites.  People can now become fans, get live updates, even browse other fans' pictures without going to Facebook at all.

YAPPA Rolls MagaStore iPhone App [Wireless Watch Japan]
YAPPA and Dentsu have launched an iPhone app for browsing or buying Japanese magazines.  The project is going to be launched on a multitude of mobile platforms, and promises to be huge and probably imitated elsewhere (CondeNast, are you reading this?).

Africa texts Obama Before Visit [BBC News]
Obama is once again using mobile technology to connect with the people, soliciting questions via text prior to his trip to Africa. The best questions will be selected by African journalists and asked to the Prez. Who needs the red phone anymore? Just text the guy.

Google's AdSense for iPhone Trips up Advertisers [Advertising Age]
Fresh from its launch two weeks ago, Google AdSense for iPhone is still facing some issues, mainly that ads look formatted for the desktop and not mobile. This is by design; Google thinks that HTML-enabled smartphones are just like little desktops. However this fails to consider the unique relationship that people have with their phones.

Youth Lifestyle Trends | Youth Marketing Mobile Culture Research [mobileYouth]
A look at how teens in China use their mobile, how entrepreneurship might save unemployed youth, and a general roundup of what is happening to young people everywhere.

Coldwell Banker Uses Billboard to Interact with Mobile Consumers [Mobile Marketer]
A huge billboard display on Times Square lets you text any zipcode to 30241 and see sample prices for homes in that area...on the billboard. The interactive DOOH campaign is a smart idea for the real estate powerhouse, especially since the real estate market's integration into the mobile universe is sill lagging.


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