Mobile Behavior: an Omnicom Group Company

Google has announced it is acquiring mobile ad network, AdMob, for $750 million in stock. Since its early beginnings as a Silicon Valley startup, AdMob has served more than 125 billion mobile ads across a diverse group of platforms including the iPhone and the Android. Advertising in the mobile space yields a number of opportunities for the future of Google because it already has launched  a number of products, this deal greatly accelerates the effort. For more info, Google illustrates the synergies on a website it has set up specifically about the deal.

[via Mashable]

• Amazon Announces Mobile Payments Service | ReadWriteWeb
  With Amazon's new Mobile Payments Service, developers will be able to give users the option of making purchases through mobile applications. Potential game-changer...
• What Mobile Payments Will Mean for the Marketing World | AdAge
  With mobile payment through Amazon (and Paypal), brands will have yet another destination to market through.  Starbucks has already activated mobile payments through its new iPhone app, and McDonald's in Japan ties loyalty programs to ordering via mobile.
• Adobe Shows Off Flash Apps For iPhone. Yes, You Read That Right | TechCrunch Using the upcoming Adobe Flash Pro CS5, developers can convert Flash apps into a format that is compatible with the iPhone.
• FTC to Fine Bloggers up to $11,000 for Not Disclosing Payments | Mashable
  The FTC has released new guidelines that will have an impact on bloggers who receive payments or gifts from brands. Without disclosing this information before making an endorsement, a writer could receive a fine of up to $11,000.
• Google and Verizon enter Android Agreement | Phonemag
  Google and Verizon are teaming up to jointly develop, distribute, and market Android phones. The resulting devices will be bundled with apps created by the two companies plus third-party developers.
• Voice chat app Vivox comes to Facebook | cnet
  Facebook is joining the voice chat game with an application and downloadable plug-in by Vivox.
• Fujitsu Application Aims to Improve Your Golf Game | Yahoo! Tech
  Fujitsu's ETGA Golf Lesson uses data pulled from the phone's accelerometer and compass to measure and analyze a swing and give advice for improvement.
• Google Set for Richer Advertising on Smartphones | AdAge
  After catching some flack for delivering AdSense web ads to mobile, Google announced that they will help publishers serve richer (bigger and more dynamic) advertisements to high-end smart phone users.