Mobile Behavior: an Omnicom Group Company

Like the #undergroundpuzzle campaign, McDonald's is using the ubiquity of camera phones to engage on-the-go consumers.

DDB Stockholm created this clever and simple interactive billboard game for McDonald's. Menu items bounce and fly through the screen. If you're quick enough to capture one in a cell-phone pic, it's yours free at a nearby McDonald's.

Using this ability to connect mobile phones with digital out-of-home, brands are providing memorable interactive experiences. Other recent examples of this include Nokia's Biggest Signpost, Motorola Droid in Times Square, and Locamoda's place-based social media.

Watch it in action here.

[via adweek]

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