Mobile Behavior: an Omnicom Group Company

1. Cartoon: Captain, I'm Picking up Something on the Sensors http://bit.ly/cogiSO

2. E*Trade Financial exec discusses mobile strategy http://bit.ly/bFhy28

3. Why Many Teens Are Moving on from Facebook http://bit.ly/91T1IE

4. Barcodes: Calvin Klein QR Presents Uncensored Content http://bit.ly/cK6jiU

5. HP launches "SiteonMobile" enabling users to browse the Web Through SMS http://bit.ly/cXKERD

6. Women Feel Need to Be ‘Always On’ http://bit.ly/9rj4RE

7. Every user a developer, part II http://bit.ly/c9rJ9M

8. KDDI Light Pool Uses Phone Exterior for Glanceable Data Visualization http://bit.ly/aABn86

9. Nokia's history of mobile. "Know our past. Create the future..." http://bit.ly/biQr6s

10. Spotify Founder Daniel Ek: "The MP3 File has Become the URL" http://bit.ly/dvH3nX

Tweetworthy is a weekly roundup of the most shared tweets from @MobileBehavior. You can follow us on Twitter here.

iTunes changed how music was discovered. Will services like Spotify and We7 revolutionize the collection and sharing of music? The future appears to be all about anywhere access through streaming, not hoarding.

Up-and-coming Swedish music startup Spotify is gaining traction in the mobile space as it strikes deals with mobile networks and releases applications across multiple platforms. The site relies on advertising and a paid premium service to provide users with unlimited free music. This simple cloud-based access to music from anywhere through our phones is changing the game—and our behavior.

Ownership of sound has come a long way, ever since it became possible to record it. With the MP3, Kazaa, and iTunes, people began hoarding music and asking their friends, "how many gigabytes of music do you have?" With Rhapsody and now Spotify—as well as We7 and Grooveshark—this entire competition to own the most or best disappears. You already "own" all the music. Downloading it almost seems like a waste of time. In Spotify, every song you ever wanted is available with a simple search and without a download.

Earlier this summer Pitchfork's Eric Harvey discussed the social history of the MP3 and the nature of collecting music. He supports his thoughts by talking to Evan Eisenberg about music as a thing.

"What exactly happened when music became a thing?" He starts answering it by introducing us to Clarence, an eccentric music lover who has packed every nook and cranny of his suburban home with records. Though he obsessively amasses records, Clarence does not view himself as a "collector." He explains: "My idea originally…was to share my collection with everybody. You see, collectors--take collectors of oil paintings--they don't do that; they only share with themselves. Share it with everybody!"

This privileging of sharing and universal access over ownership has been trending over the past few years. In 2008 MTV's MX2 study pointed to an insight around consumer music listening behavior: Owning is more and more about timely access and less about physical possession. There is a difference between being able to physically and forever own music like in 1997, and being able to hear it when you want to, now, and in the moment. This is why mobile streaming is the future of music consumption.

The Pirate Bay is on its way out, literally. Illegal downloading has been a disruptive force that points towards an unmet need and now innovative startups like Spotify, We7 and Grooveshark are here to solve it. For hardcore fans who want to own a “piece” of an artist, there will still be collector’s editions, t-shirts and other merchandise. However, anywhere access through on-demand mobile streaming is where music is heading for one key reason—it’s what consumers want. We expect to see much more adoption of these services in the next year as we enter a 4G world…

• New Wi-Fi Spec to Permit Direct Device-to-Device Linking | Phonescoop
  To connect your inventory of gadgets, the Wi-Fi Alliance has announced a new specification called Wi-Fi Direct. This will allow devices such as laptops, cameras, and cell phones to connect to each other directly without the need for a Wi-Fi hotspot.
• San Francisco to Open 311 to Developers | Mashable
  San Francisco Mayor Gavin Newsom has announced the Open 311 platform which allows developers to pull the 311 customer service data and build applications on top of it. Hyperlocal startup EveryBlock has already done this with charts that breakdown service requests.
• Will solar speed up emerging cellphone revolution? | Times Live
  Solar-powered cell phones bring mobility to those who do not have easy access to a power grid in countries like Africa and India.
• Tesco iPhone app goes live | Computing
  Tesco, the UK-based international retail chain, has a new iPhone app allows users to not only find a retail location, but also the exact location of grocery items, reminding us of what Best Buy hopes to do.
• Apps of the Week: Spice up your mobile photos | CNN
  We've covered the possible effects surrounding the convergence of digital cameras with the iPod. Here are some applications designed to 'spice up' photos on-the-go.
• Gist unveils iPhone app: Managing contacts on the go | TechFlash
  With a free iPhone app, Gist brings the ability to search personal emails, tweets, news stories, and other information on-the-go.
• Vodafone Continues Its Move Beyond the Mobile Market With New, Cloud-Based Service | ReadWriteWeb
  Joining the many others providing cloud storage to consumers, Vodafone is building its own service to give customers the ability to back up data.
• Recent Cloud Outages May Give Opera Unite a Second Chance | ReadWriteWeb
  With T-Mobile's recent cloud failure some are taking another look at Opera's Unite, which attempts to forgo the cloud by transforming your PC into a personal server.
• Spotify: we want trillions of transactions | Mobile Entertainment News
  Spotify's Daniel Ek predicts that the future of music is in 'packaging access rights,' which explains the company's dive into partnerships with with ISPs, social media sites, TV makers, and more.
• ICrossing launches social media monitoring app | Mobile Marketer
  Say What is an iPhone app to monitor social media conversations across websites such as Digg and Twitter. By typing in a keyword or phrase, Say What pulls up the most recent and relevant messages.
• AT&T has a dedicated iPhone app for job seekers | IntoMobile
  Taking advantage of current unemployment numbers, AT&T has released an iPhone app that helps job seekers by bringing updates on openings, videos, and upcoming events.

• Will EA Mobile’s ‘Rock Band’ Be The Next Big Hit For iPhone? | mocoNews
  After a year in development, EA is demonstrating its newest contribution to the iPhone ecosystem: Rock Band. The most impressive of its features is the Bluetooth enabled multiplayer, along with stunning graphics, and a variety of instruments to play with.

• IPhone Tethering Still Unavailable, AT&T Says | WSJ
  Although AT&T made a wise move in opening up VoIP on the iPhone, the device's ability to tether, or act as a modem, is still blocked by the provider.

• Barnes & Noble to Launch Kindle Competitor, in Color | Mashable
  Another company evolving to keep up with these digital times is Barnes & Noble, who have plans to release an eReader with a color screen to compete with the likes of Amazon and Sony.

• Ping: Free iPhone-to-iPhone Text Messaging | Mashable
  Ping for the iPhone allows users to send free MMS text messages to others using the app. Using push notifications, it can bring the iPod touch that much closer to becoming a cell-phone.

• Is App Addiction a Real Thing? | ReadWriteWeb
  USA Today recently wrote about the addiction to mobile applications, largely supported by the reward circuitry of our brains firing off when we use them. ReadWriteWeb responds, disagreeing with the use of the word addiction. Here's our own Dr. Eric's commentary on addiction and mobile phone use.

• It's All Android, All the Time | BusinessWeek
  There has been much commotion and many bullish remarks surrounding Google's Android at the CTIA conference this week. With about 15 devices to be powered by Google's OS by the end of '09 and a forecast of 14% market share by 2012, this trend could be a game changer.

• For Mobile Music-As-a-Service, How Soon Is Now? | Gigaom
  With the Internet transforming how we manage our data and the movement of music to the cloud, businesses are vying to wrap their head around new models of making money. Rhapsody's free app is leading in the iPhone store with over 330,000 downloads, and Spotify is said to be the next big thing.

• Um, Did Mayor Bloomberg Just Ask To Follow Me on Foursquare? | Mediaite We wondered whether or not Bloomberg would become mayor of New York on Foursquare and were surprised to get an invite from him earlier today. Unfortunately, it turns out that it was just a prank put together by Sam Lessin of Drop.io.

• Spotify Partners with Swedish ISP for Opt-In Music Service on PC, Mobile, and Television | Wired News
  Sweden's Telia is partnering with Spotify to put the popular free music service on televisions. It was also recently announced that INQ is to build Spotify branded phones.

• New iPhone App Connects Fans to Band & Brand Promotions | Mobile Marketing Watch
  A new iPhone application by Mozes aims to connect music fans to over 15,000 exclusive promotions from their favorite bands, artists, and sports teams.

• Speech-to-Text SMS (Text) Messaging Using Microsoft Tellme on a Samsung Intrepid | mediabistro
  By using Microsot's voice recognition software, Tellme with the Samsung Intrepid, users can get around physically typing a text message.

• REPS: Just Like Wii Fit, Only on the iPhone | Mashable
  REPS is a new app for the iPhone that makes a slick hybrid between the physical interactivity of the Nintendo Wii and the many fitness applications available on Apple's phone.

• Dell plans first U.S. smartphone with AT&T | Reuters
  Dell has plans to add its first mobile phone to the already cut-throat U.S. market. The device is said to run on AT&T and use Google's Android.

• Pill bottle caps to call you via AT&T and remind you to take your medication | Unwired View
  For those who have a tendency to forget taking their pills, AT&T and Vitality Inc. are bringing a new technology that alerts users via call or SMS when a bottle cap is not opened in time.

• Ads On a Plane: (Maybe) Free Wi-Fi Coming to Airlines | Mashable
  With 76% of business travelers picking an airline based on Wi-Fi, it's only natural that companies JiWire and Row 44 collaborate to provide in-flight Wi-Fi advertising.

• WOW: 4.1 Billion SMS Messages Are Sent Daily | Mashable
  The latest semi-annual wireless survey by CTIA presents some shocking numbers: Over 740 billion text messages were sent over in the US during the first half of 2009. That's 4.1 billion SMS messages being sent daily, which is also nearly twice as many as sent during the same time period last year.

• FCC Chair Cites 'Spectrum Crisis' | InformationWeek
  A "looming spectrum crisis" are the words FCC Chairman Julius Genachowski used to describe the anticipated thirty-fold jump in wireless traffic.

• Mobile Advertising Is Shaping Up To Be All Search | Techcrunch
  With the rise of Web phones like the iPhone, Android, Blackberry, and Palm, mobile advertising promises to be a huge growth area. The Kelsey Group projects that the mobile advertising market will balloon from $160 million in 2008 to $3.1 billion in 2013.

Cheaper manufacturing is allowing designers to create a multitude of gadgets to fit our every need. On top of PCs, MP3 players, laptops and mobile phones, the netbook category is growing fast, and  rumors of an Apple tablet have been circulating for months now. While having all these gadgets is great, data needs to be managed in a seamless fashion across this increasingly fragmented inventory of screens. Sure, Flickr and YouTube do the 'cloud' with crowd-sourced media, but where are our options for syncing more personal, secure, and private files? We just won't settle for USB drives or floppy discs anymore.

Perhaps a pioneer in this area, Apple has been offering data synchronization with MobileMe since 2002. The service pushes contacts, calendars, and mail to iPhone, Mac, and PC. Also included is iDisk, which with the new iPhone application allows storing, sharing, and accessing of files across devices.

Many other companies are attempting to create a solution for managing personal data. Microsoft brings these features with the new Windows 7 and mobile specific 'My Phone' service. Naturally, Google is in the cloud with Docs, Chrome bookmark syncing, and Sync for Mobile. Smaller, but successful, startups in the space include Dropbox and Drop.io (both have apps that make files iPhone accessible). And now there is Best Buy's new mIQ, which seeks to brand this mobile trend. All make the transition from performing functions on one device to another smoother, as the data is available in either location. One hurdle to mass adoption seems to be the platform bias of some services, for example, Microsoft's 'My Phone' plays well only with phones running Windows Mobile 6.

It seems that many are trying to become the one service to rule all data, but could it be that it is too big a task? Truth is, our individual digital rituals and behaviors vary too much for one software solution to address them all. Focused development will be key. This is happening in the cloud-based music space, for example.  Being niche allows start-ups like Spotify, Lala, and Rhapsody to notice the most specific of our music listening habits and needs, then to design for them. With a fragmented market of gadgets, do we need a mass-market "vanilla" cloud for synchronized data, or a wide offering of apps for our variety of needs?

In any case, the proliferation of these cloud-based solutions points to an overarching need—the need to be seamless. Right now, it’s a frustration for users, but it will soon be an expectation.

• Media Morph: The Hidden Park | Advertising Age
  The Hidden Park is an AR app that brings our natural inclination toward narrative entertainment to the iPhone. The app uses all the advanced features of the phone to let the connected family take a fantasyland jaunt through real-life parks.
• Video - Mobile startup Foursquare attracts buzz, money | WSJ.com The hot location-based social app just closed a seed round of $1.35 million, announced Friday. Check out this video interview with founder Dennis Crowley (and here's our own video interview with the foursquare founders from SXSW earlier this year).
• Asia's mobile phone habits revealed | Media Asia
  A new study by Synovate that surveyed respondents across 11 Asian markets found that 75% leave home without their phones. Managing director of Synovate Taiwan Jenny Chang explains that mobiles “partly act as a remote control, and partly as a security blanket”.
• Spotify Goes Mobile, Now Its Business May Begin | mocoNews
  Apple has approved the app from Spotify, the "it" music streaming site based in Europe, for the app store in the UK, Sweden, Spain, France, Norway and Finland.
• Loopt Launches First Always-On, Location-Aware iPhone App - Hopefully Others Will Follow Soon | RWW
  Loopt announced that it will become the first third-party iPhone app that will be able to offer an always-on location service on the iPhone. Normally, apps can't run in the background on the iPhone, and this hack (and the fact that AT&T is allowing it) is significant for both developers and advertisers.
• Design Your Dorm lets students virtually decorate their rooms | Los Angeles Times
  Design Your Dorm's software helps college students figure out a good look for their rooms before hitting Target and hauling everything down to campus.
• User-Generated Advertising Comes to the iPhone | Advertising Age 20th Century Fox is working with Tapulous to run what it says is the first user-generated-content campaign on the iPhone. To plug the horror flick "Jennifer's Body," the campaign asks people to come up with the best visual theme for "Tap Tap Revenge" using images from the movie (which stars the hot young actress Megan Fox).