MobileBehavior is the leading insights and marketing consultancy focused on the mobile consumer.

We track leading-edge trends and innovations, develop insights into consumer behavior, and provide solid strategic direction for brands to create real-life, real-time marketing initiatives.


  • Trends and Insights
  • Consumer Research
  • Strategy Development
  • Mobile User Experience
  • Vendor Management


While our staff is best engaged as a consultancy to solve specific challenges or deliver on specific projects, we do offer a suite of products designed for clients just beginning to explore the mobile marketing space.

Mobile Website Readiness Assessment:

  • Evaluation of a single brand’s website and a recommendation for content integration with WAP, and smartphone operating systems.
  • As part of this we will also provide a high-level analysis of the brand's target consumer in terms of usage and a prioritized action plan for mobile readiness.

Mobile Marketing Immersion:

  • Mobile education presentations intended to provide a basic level of mobile understanding along with a hands-on exploration session that includes the most relevant services and devices.

Mobile Marketing Strategy Development/Ideation Session:

  • A combination of desk research, collaborative workshops, and strategic planning lead by MobileBehavior staff to create a holistic mobile marketing strategy for a single brand along with a two-year action plan.
  • Pricing will be developed on a case-by-case basis to account for the depth of work required to develop the strategy and two-year action plan.

Additionally, we have a subscription-based product that is designed to help marketers and agencies stay up-to-speed on the latest mobile trends and innovations.

MobileBehavior Intelligence:

  • A password-protected website featuring deep trend analysis and rich media content, as well as a searchable database of case studies and educational resources on mobile usage trends and behaviors, as well as inspiration for crafting innovative mobile strategies.
  • All MobileBehavior Intelligence subscribers receive a complimentary Mobile Marketing Immersion Session.