Like every other Apple announcement before, yesterday's new product unveiling did not fail to stir up conversation. Ping, the new iTunes social network, is said to threaten Last.fm and put the nail in MySpace's coffin. Boxee's Avner Ronen is defending his product against the refreshed Apple TV. The new iPod Touch has two cameras! But amidst all the commotion, one product refresh stood out to us -- the humble iPod Nano.
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Mobile is redefining our mobility. This may seem like an obvious statement, but it is very much worth exploring the specific ways in which mobile phones (and the persistent connectivity they bring) are changing the way people explore, commute, and vacation -- and especially how businesses are and can be adapting. Here are five key trends redefining travel and transportation:
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The much-hyped and long-awaited shopkick app launched yesterday with a press event at an American Eagle store in New York's Times Square. The location-based shopping service, which lets users earn rewards for in-store activities, already has big brand partners including Best Buy, Sports Authority, Macy's and Simon Malls.
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Kima Labs, founded by two Amazon veterans, has released a new mobile application that hopes to transform the physical retail experience. Barcode Hero, available on the Apple App Store and soon for Android devices, lets users scan barcodes, compare prices, share recommendations, and unlock awards.
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On August 3, writer Janeen McCrae mounted her bicycle and began pedaling West, making her way through the fog of Virginia's Blue Ridge mountains. This wasn't any ordinary ride though, it was day two of a larger journey, a transcontinental trip to the West coast and part of the LIVESTRONG fight against cancer. To raise awareness, Janeen recruited Breakfast NY to create a custom bicycle. The result: Precious, a bike with a brain and a number of sensors to track and broadcast information along the way.
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Earlier this year, Adidas released its answer to Nike+: an iPod-connected pedometer and platform called miCoach Pacer that aims to be your personal coach and trainer. Yesterday, the company began offering a free miCoach app for iPhone and BlackBerry users--no additional hardware required.
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When it comes to the Internet of Things, Nike+ is probably the most cited example of successful consumer application. In fact, Adweek named it Digital Campaign of the Decade last December. Together, a $20 sensor, iPhone/iPod, and iTunes enable users to track their running progress and compile a quantified self.
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Calvin Klein is experimenting with 2D barcodes. Its latest outdoor piece goes all in, featuring an enormous QR code based call-to-action on NYC's prime Houston Street real estate.
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Burger King is letting Japanese customers "have it their way." Their latest restaurant lets iPhone users plug in an iPhone and listen to their personal music collection.
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RecreateMyNight is a new service that lets users collectively reconstruct and relive the concert experience using social networks like Facebook and Twitter. It harnesses lifestreaming behavior to generate content around past events.
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