by CalebOctober 7, 2010

Augmented Reality: Rogue Art Exhibition at MoMA

On Saturday, October 9th, NYC's Museum of Modern Art will be home to a rogue augmented reality art exhibition. Visitors with Android or iPhone devices will be able to admire an unofficial showing -- with or without the museum's permission.

According to Wired Magazine:

The show will not be visible to regular visitors of the MoMA, but those using a smartphone application called “Layar Augmented Reality browser” will be able to see additional works on each of the floors, put there using a location-based augmented reality technique.

So far, the MoMA is not involved in all this yet. But that’s not a requirement anymore anno 2010... What is the impact of AR on our public and private spaces? Is the distinction between the two fading, or are we approaching the contrary situation with an ever increasing fragmentation of realities all to be perceived individually?

We've always seen the world from individual perspectives—now this is being rendered quite literal through digital technology. With apps like Barcoo, Stripeylines, and Stickybits, the barcode system is being hijacked to present information that we want to see. Amsterdam's first augmented reality flashmob saw people peering through their screens to participate in a mixed reality. People may be in the same place at the same time... but not necessarily in the same state of mind.

more examples of augmented reality

Tags
  • http://www.psfk.com/2010/10/this-week-in-brand-strategy-marketing-3.html This Week In Brand Strategy & Marketing – PSFK

    [...] Rogue Art Exhibition at MoMA [...]

  • http://www.victusspiritus.com/2010/10/09/all-days-should-be-saturdays/ All Days Should be Saturdays » Victus Spiritus

    [...] Rogue art exhibition leveraging augmented reality at the MoMa. [...]

  • http://shinyartvid.wordpress.com/2010/10/13/theyre-here-cut-to-static-filled-tv-set-and-creepy-music/ they’re here….[cut to static-filled tv set and creepy music] | it's a shiny, shiny world

    [...] this is what has happened at MOMA recently.  A rogue augmented reality exhibition actually appeared to add certain works to the galleries, or alter those objects already on display. [...]

  • http://netarthud.wordpress.com/2011/05/14/creative-metamedia-augmented-reality-art-production/ Creative Metamedia: Augmented Reality Art Production | SL Art HUD Blog Thingie:

    [...] and arts institutions and site specific installations.  This includes the October 2010 “rogue augmented reality art show” at MoMA which was also followed by WIRED. Another pic from the MoMA [...]

  • http://blog.art21.org/2011/08/04/the-artist-is-prescient-relational-aesthetics-and-augmented-reality/ The Artist is Prescient: Relational Aesthetics and Augmented Reality | Art21 Blog

    [...] to explore concepts in ways that are ‘user led’ and increasingly participatory.  Last year, a rogue augmented reality art show made its debut at MoMA (NYC).  The physical show was visible to regular visitors, but those who [...]

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