All posts tagged ‘research’

by AllisonNovember 4, 2009

Juniper on Mobilizing Media with "Smart Posters"

A new report from Juniper forecasts that in developed regions more than one subscriber in ten will be using mobile coupons by 2014.

The report also suggests that "smart posters" with embedded NFC tags will bring to life static billboards, creating immediate interaction between potential customers and their prospective purchases. By simply passing their device close to the tag, users can take away a coupon or obtain product information that can result in purchase decisions. They forecast that ARPU from NFC coupons and smart posters will exceed ARPU from NFC payment transactions.

This concept of interactive media through real-world "hyperlinks" is something we think will become a lot more pervasive in 2010. Every brand should be thinking of their "mobile path," whether its through NFC, Bluetooth,ME QR code, or simply a short code on all their media.

by AllisonOctober 28, 2009

HipCricket's Mobile Marketing Survey


HipCricket just released their  second annual Mobile Marketing Survey that highlights the continued influence of mobile communications, as well as the significant room for growth.

Here are some of the findings...

On Mobile Marketing

  • While 37 percent of consumers would be interested in participating in a mobile customer loyalty program from a brand they trust, 83 percent say their favorite brand has yet to market to them via their most personal device, their mobile phone.
  • Of those consumers who have received mobile marketing offers, 47 percent have brand recall and 94 percent of those remember the specific call to action.


  • Aside from phone calls, 73 percent of people said they use their mobile device most for texting friends
  • 34 percent have received a marketing offer on their cell phone via text message (up from 28 percent in 2008)

On Mobile Web

  • 85 percent of respondents agree that the mobile Web is a valuable source for information that interests them
  • 21 percent of respondents access the mobile Web at least once per day and 37 percent access it at least once per week
  • 41 percent of respondents have visited a retailer's mobile website.
    The most popular reasons include:
    - To find store locations (70 percent)
    - To find store hours (51 percent)
    - To get directions (39 percent)
    - To look for coupons/promotions (29 percent)
by MBOctober 8, 2009

News to Us: Spotify Phone, Spectrum Crisis, AT&T Pill Bottles, In-Air Advertising, and More

news to us

  • WOW: 4.1 Billion SMS Messages Are Sent Daily | Mashable
    The latest semi-annual wireless survey by CTIA presents some shocking numbers: Over 740 billion text messages were sent over in the US during the first half of 2009. That's 4.1 billion SMS messages being sent daily, which is also nearly twice as many as sent during the same time period last year.

  • Mobile Advertising Is Shaping Up To Be All Search | Techcrunch
    With the rise of Web phones like the iPhone, Android, Blackberry, and Palm, mobile advertising promises to be a huge growth area. The Kelsey Group projects that the mobile advertising market will balloon from $160 million in 2008 to $3.1 billion in 2013.
by MBOctober 5, 2009

News to Us: Mattel's AR Toys, Gelato's Lifestream Dating, Sleeping with Cellphones, and More


by AllisonSeptember 15, 2009

AdMob's App Report Made Pretty


Great visual display of results from AdMob's latest app survey via ismashphone.

Some interesting points from the report:

  • Users most often discover apps by browsing the Market/Store
    and searching directly, about half do so on their device
  • iPod Touch users download twice as many free apps as iPhone and Android users, which could signal a younger/lower-income user base
  • Free-to-paid upgrade is the most important driver of paid app sale across platforms, lending support to the "freemium" model
  • Android apps aren’t that far behind iPhone apps  in terms of monthly download frequency
  • Android and iPhone users spend ~80-90 minutes/day using
    apps; iPod touch users spend a half hour more

Get AdMob's full report here.

by MBSeptember 11, 2009

News to Us: Facebook @Mentions, Palm Pixi, Mobilize 09, Fox's "Tweet-Peat" Fail and More


  • Texts From Last Night to Be Made Into a TV Show | GeekSugar
    Texts From Last Night, which lets you submit, well, your texts from last night, not only has its own Blackberry app but now is getting its own show in Fox. Primarily, the show will focus on post-college twenty-somethings that are trying to figure out their lives, with texting and crazy events from the night before taking center stage.
  • Julia Allison Shills For Sony | FishbowlNY
    In an effort to help itself to tech-savvy, style-conscious young women, Sony has enlisted infamous lifecaster Julia Allison to appear in its ad campaign as a brand ambassador (along with Justin Timberlake, Amy Sedaris, and Peyton Manning.)
  • Why Palm's Pixi Is The Perfect Price Point For Youth | Ypulse
    Palm setting the price of the Pixi under $100 ($99) might finally bring us to the tipping point where teens awareness/desire for smartphones turns into actual adoption.
  • Beloit College Mindset List
    Beloit College has released their Mindset List, a look at the cultural touchstones that shape the lives of students entering college. Some insights: " The migration of once independent media-radio, TV, videos and CDs-to the computer has never amazed them. They have grown up in a politically correct universe in which multi-culturalism has been a given. It is a world organized around globalization, with McDonald's everywhere on the planet. Carter and Reagan are as distant to them as Truman and Eisenhower were to their parents. Tattoos, once thought "lower class," are, to them, quite chic. Everybody knows the news before the evening news comes on."
  • Twitter's New Terms of Service | Twitter Blog
    Twitter has made revisions to its terms of service to "reflect the nature of Twitter and convey key issues such as ownership."  Highlights include:
    Advertising—In the Terms, we leave the door open for advertising. We'd like to keep our options open as we've said before.
    Ownership—Twitter is allowed to "use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute" your tweets because that's what we do. However, they are your tweets and they belong to you.
    APIs—The apps that have grown around the Twitter platform are flourishing and adding value to the ecosystem. You authorize us to make content available via our APIs. We're also working on guidelines for use of the API.
  • Mobile Offers: Impulse Buys Work Best | MediaPost Publications
    According to Compete's quarterly "Smartphone Intelligence" survey, nearly one-third of all smartphone owners are comfortable or very comfortable receiving targeted marketing on their device. Of them, nearly half are receptive to location-based offers at restaurants (or other offers to pursue at their leisure) and 45% would use mobile grocery coupons.
  • Fox’s Fringe “Twitter on TV” Experiment Irks Fans | Mashable
    Fox's “tweet-peats” was a major fail. The premise was to combine reruns of Fringe and Glee with producers and members of the cast tweeting commentary as the episodes rolled. However the tweets obscured much of the screen, making the shows unwatchable.
  • Mobilize: The Dawn of Location-Aware Mobile Ads | GigaOm
    Panelists at the Moblize 09 conference say we should expect to see location-aware ads on the iPhone in the next six months, and perhaps even location will be on every phone by the end of year.
  • Mobilize: The Mobile Startups LaunchPad | GigaOm
    GigaOm also gathered 10 of the coolest new startups in the mobile space that launched at Mobilize. Making their list were Pageonce, Metaio, Waze, Line2, Glympse, Ondeego, Locle, Distimo.
  • Google Plans Tools to Help News Media Charge for Content | Bits Blog -
    Google is planning to roll out a system of micropayments within the next year and hopes that newspapers will use it as they look for new ways to charge users for their content. The system will be an extension of Google Checkout, a payment system that Google rolled out in 2006 as a PayPal competitor.
  • Mobile service searches for files back home | CNET
    MyCopernic on the Go lets you remotely search for and access files on your home or office PC. By subscribing to the $9.95-per-year service, you can find and view files on your PC from any remote device--desktops, laptops, or smartphones including Apple's iPhone, Palm's Pre, or BlackBerrys.
  • Facebook @Mentions: Five Ways They Could Impact Twitter | Mashable
    Facebook announced that they will be supporting @mentions, popularized by Twitter, in status updates. The feature, which Facebook calls "tagging," allows you to not only reference friends, but groups, pages, and events. This is on top of other recent moves by FB to halt Twitter, including real-time search and their FriendFeed acquisition. Here Mashable outlines some potential implications for users, developers, and brands.
  • Kickin’ It Old School: Facebook Lite Launches In The U.S. And India | Techcrunch
    Facebook has released "Facebook Lite"--a more stripped down version of the site--for U.S. users to test out. Originally intended to be used in countries where high speed Internet connections are sparse or non-existent, apparently Facebook has realized there’s a real desire among all its users to have a simpler version of the service.
  • Wikitude Breaks From the Pack; Releases Augmented Reality Browser API
    Austrian AR browser maker Wikitude released an API to power AR browsers on any other application, hoping to drive adoption of AR apps and become the standard for developers who want to create their own.
  • What's next in mobile user experience? Augmented Reality | Demystifying Usability
    Good overview of AR's potential from a UX perspective: "Augmented Reality is set to revolutionize the mobile user experience as did gesture and touch (multi-modal interaction) in mobile phones. This will redefine the mobile user experience for the next generation making mobile search invisible and reduce search effort for users."
by MBSeptember 8, 2009

News to Us: FourSquare Gets Funding, Spotify Is Mobile, Loopt is Location Aware and More...


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