Mobile Behavior: an Omnicom Group Company

1. Season of the Witch: New Windows Phone 7 Official Ad http://bit.ly/9S8c1a

2. 10 Real Time Twitter Games You Can Enjoy With Just A Tweet http://bit.ly/aor0Ie

3. Tasker: An App That Makes Android Smarter Than Ever http://bit.ly/9uceCT

4. Tim Bray · Ten Theses on Tablets http://bit.ly/9wbtaL

5. Check-in Royalty, Customer Loyalty and Foursquare’s Evolving Strategy http://bit.ly/b15CrN

6. Serendipitor - Find something by looking for something else http://bit.ly/b34tpS

7. Mobile Barcode Scanning up 700% This Year http://rww.to/cFz6Ip

8. Oxford University: When adopting Facebook apps, consumers’ ‘herding instinct’ turns on and off  http://bit.ly/b54hxt

9. JustSpotted - See what any celebrity is up to right now http://bit.ly/9NjgEQ

10. How augmented reality apps can catch on http://oreil.ly/9JOWk8

Tweetworthy is a weekly roundup of the most shared tweets from @MobileBehavior. You can follow us on Twitter here.

1. Teens figure there's no point in learning anything if you can just Google it http://bit.ly/8XLkb1

2. Nokia N8 TV ad - It's not technology, it's what you do with it http://bit.ly/cFraK4

3. Public Twitter Booth [PIC] http://bzfd.it/9528vY

4. Laundry Machines That Email You When They’re Done http://bit.ly/cNsJwU

5. Making Music With Touchscreens And Sound-Altering Modules http://bit.ly/aqj7HF

6. Young consumers keen on mobile commerce http://bit.ly/8Xwb9j

7. iPhone apps are the new ads http://bit.ly/9MR9mt

8. Integrated Facial Recognition Coming to Smartphones with Viewdle http://rww.to/ako4WB

9. It Takes Over One Hundred Cellphones To Propose Marriage Properly http://gizmo.do/byqAGr

10. Shopping via Text Mesage - targeting emerging economies where cell phones, not browsers, rule http://bit.ly/bH6XU1

Tweetworthy is a weekly roundup of the most shared tweets from @MobileBehavior. You can follow us on Twitter here.

1. Community’s Season 2 Premiere to Be Preceded by Live “Twittersode” Experiment http://bit.ly/aCJFaS

2. Android App Measures Air Pollution Using Cell Phone's Camera http://bit.ly/a7AQYm

3. SCVNGR Releases Facebook Places Application for Businesses http://bit.ly/a5bAct

4. Daffy's Text-to-Undress "Undressing Room" for Fashion's Night Out http://bit.ly/aHdy17

5. Foursquare Experimenting With Recommendation Engine http://rww.to/c2a3zk

6. Facebook Phone: All You Need To Know + New Details http://bit.ly/dhfqX7

7. Mobile Phones as Outbreak Predictors? http://bit.ly/c5JPod

8. Android OS - The First 100 Devices http://bit.ly/bltKNT

9. NRC at Nokia World 2010: Indoor Navigation http://bit.ly/dc61I4

10. Plane Finder AR app lets you identify planes in the sky http://bit.ly/bfXDP3

Tweetworthy is a weekly roundup of the most shared tweets from @MobileBehavior. You can follow us on Twitter here.

1. How Push Notifications Will Change Twitter (and possibly replace SMS) http://rww.to/daFXqE

2. Sex and the City goes mobile with a location-based NYC guide http://bit.ly/aDiYhb

3. Flickr Photo Map for iDevices annotates reality http://bit.ly/8YfHYw

4. Motivations for "liking" a company, brand or association on Facebook http://bit.ly/9mE39u

5. Twitter co-founder Biz Stone on how the next wave of social networks will change your business. http://bit.ly/9esjEs

6. Facebook Places integration helps SCVNGR surpass 100,000 Downloads in Just 48 Hours http://bit.ly/bwVhTH

7. Travel industry uses Facebook and Twitter to reach customers http://bit.ly/9Rg8rq

8. LED Suit Controlled By An iPhone http://bit.ly/9SPdmF

9. You Are Not Here - Using your mobile device to tour Baghdad from the streets of NYC http://bit.ly/9GvCZy

10. Integrated approach is key for mobile marketing http://bit.ly/9LtsfV

Tweetworthy is a weekly roundup of the most shared tweets from @MobileBehavior. You can follow us on Twitter here.

Twitter recently released a feature called Fast Follow, which allows just about anyone with a cellphone to follow specific Twitter users. There is no need to sign up for Twitter, simply text "follow [account]" to 40404 and begin receiving SMS alerts from that account.

To promote the use of Fast Follow, Twitter Media has provided a few ideas for media outlets and local businesses.

It’s perfect for on-air. Instead of directing viewers or listeners to their laptops with a URL, you can send them to their phones with Fast Follow instructions. “Text ‘follow [our account]‘ to 40404″—it’s as simple as that. It’s easier to grok, there’s less friction, and viewers are more likely to have their phones within reach. (And note that by “on-air” I definitely mean radio as well as TV. The Fast Follow call to action works great as a spoken prompt—much smoother than “Twitter-dot-com-slash…”)

It’s perfect for breaking news. This is a medium made for real-time information (remember that stat about most text messages being read within three minutes, above). So an account like @cnnbrk makes tons of sense. What constitutes “breaking news” for your audience? What do they want to know as soon as it happens, wherever they are?

Twitter makes sure to remind us that the text message is a sensitive medium, too many SMS alerts will turn users off. Thinking about user experience, "how many texts does a user want to get in a day? What kind of content works best on phones?" Fast Follow is a powerful feature, but it's important that we remember to use it responsibly.

People are using mobile technology to socialize around events -- before, during, and after -- creating shared experiences. Want proof? UK service provider O2 measured and visualized text message volume around several World Cup games.

During the England - USA game, a total of 23,991,699 messages were sent within O2's network. Volume directly reflects points during the match that were especially exciting. Goals by both teams resulted in peaks of over 3,000 text messages per second.

As NYU's Clay Shirky would say, "media is the connective tissue of society." We see this in live sporting events as well as prime-time television and popular concerts. Services like Hot Potato, GetGlue, and Miso hope to both capture and enhance this conversation as it takes place around all sorts of content.

[via flowingdata]

For Cannes next week, festival goers can participate in a Twitter-based game of Marco Polo. It is meant to keep people updated on popular locations and events.

Anyone who tweets @SapientNitro with #Marco will receive a reply with #Polo and a link that will take them to a microsite featuring a map and five nearby hotspots. The microsite also features a Hot/Cold meter that will show the player how close he or she is to Marco Polo himself.

When someone is "hot" enough, they will be sent a photograph of a person to tackle and receive a free iPad. It is a creative use of Twitter, bridging the classic game of Marco Polo into a digital world.

[via creativity]