All posts tagged ‘android’

by CalebDecember 9, 2010

Mobile Paths: Android Nexus S and Near Field Communication

During last month’s Web 2.0 Summit in San Francisco, Google CEO Eric Schmidt announced the next iteration of Android's operating system would come with near field communication baked-in at its core. This week, Google came through on its promise. Along with a slick new skin, dual camera functionality, and Contour Display, the Nexus S establishes itself as the first Android device to sport NFC technology. It is a sign of what is to come; the Nexus S is the first of many next-gen devices that will influence everything from business to marketing and consumer behavior.

What is NFC?

Near field communication is a short-range wireless technology that enables devices to talk to one another. It is yet another sense for our mobile phones, making them increasingly sentient and allowing them to make our lives easier. It is similar to Bluetooth, Bump, or even QR codes in that it enables interactivity between personal and public devices or objects. While NFC has been around for a while, most notably as FeliCa in Japan, it is only now beginning to gain traction in the United States.

iPhone RFID: object-based media from timo on Vimeo.

What can NFC do?

According to NFCWorld, the Nexus S, in its current state, can only read (not write to) RFID tags. This means that NFC will begin as a simple improvement on existing barcode readers. RFID tags are cheap and cost only cents to produce, meaning they can be embedded in just about anything. By waving a Nexus phone in front of a "smart" poster or t-shirt, users will be able to access complementary content. This is a lot easier than downloading an app, launching it, aligning with a barcode, and scanning. NFC only requires one action. As part of its integration with Gingerbread, the Nexus S also bookmarks tagged items and lets users star their favorites.

It’s only a matter of time before developers tap into Gingerbread for more advanced read/write NFC-based interactivity. The most obvious application will be mobile payments, which will finally become a reality. AT&T, Verizon, and T-Mobile recently announced its joint effort in creating Isis -- a mobile payments system. Banks like Wells Fargo have been piloting mobile payment systems as well; they've partnered with Visa to activate phones using either NFC chip or protective case.  PayPal is already partnering with brands like Starbucks and is experimenting with NFC through a startup called Bling Nation. We’re guessing that startups like Venmo will reposition (or pivot) around this new reality.

The possibilities for read/write NFC are endless; they include probable applications such as ticketing, couponing, loyalty, and identification. Our keys, wallet, and phone will continue to converge into one master device (one that you won’t want to lose!). Thanks to NFC, the phone will become a mnemonic device and your digital identity. Creatives will use this to push boundaries in entertainment and play; product development teams will begin to integrate RFID into everything from children’s toys to digital cameras. Your phone could soon sense your tablet or netbook and turn off notifications accordingly, making for a more intelligent ecosystem of screens.

Wireless in the world 2 from timo on Vimeo.

How do we approach NFC?

We should think about NFC as one of many paths to interacting with the world around us. QR codes, audio recognition, and search are all mobile paths that link us to the "Outernet", or the cloud-based Internet outside our desktop and overlaying reality. While observing these technologies develop, we've noticed that each is positioning itself for different use cases. Shazam may be best for time-based media like radio or television while Google Goggles works for distance. NFC is all about proximity. In fact, to access information using NFC, a user has to wave his or her phone a minimum of four inches away from a tagged object. This makes it the most intimate, close-up, and personal of mobile paths. Understanding these interactions will allow us to better place them in a user's everyday life.

For brands, it is important not only to understand this new technology, but also to keep people front and center. Mobile phones and NFC serve consumers based on deep and long existing motivations. Understanding these as well as the NFC experience will allow for successful application, and the Nexus S is a great place to start.

by MBOctober 15, 2010

Tweetworthy: Windows Phone 7, Check-in Royalty, Serendipitor, and More

1. Season of the Witch: New Windows Phone 7 Official Ad

2. 10 Real Time Twitter Games You Can Enjoy With Just A Tweet

3. Tasker: An App That Makes Android Smarter Than Ever

4. Tim Bray · Ten Theses on Tablets

5. Check-in Royalty, Customer Loyalty and Foursquare’s Evolving Strategy

6. Serendipitor - Find something by looking for something else

7. Mobile Barcode Scanning up 700% This Year

8. Oxford University: When adopting Facebook apps, consumers’ ‘herding instinct’ turns on and off

9. JustSpotted - See what any celebrity is up to right now

10. How augmented reality apps can catch on

Tweetworthy is a weekly roundup of the most shared tweets from @MobileBehavior. You can follow us on Twitter here.

by MBSeptember 24, 2010

Tweetworthy: Community Twittersode, Text-to-Undress, Plane Finder, and More

1. Community’s Season 2 Premiere to Be Preceded by Live “Twittersode” Experiment

2. Android App Measures Air Pollution Using Cell Phone's Camera

3. SCVNGR Releases Facebook Places Application for Businesses

4. Daffy's Text-to-Undress "Undressing Room" for Fashion's Night Out

5. Foursquare Experimenting With Recommendation Engine

6. Facebook Phone: All You Need To Know + New Details

7. Mobile Phones as Outbreak Predictors?

8. Android OS - The First 100 Devices

9. NRC at Nokia World 2010: Indoor Navigation

10. Plane Finder AR app lets you identify planes in the sky

Tweetworthy is a weekly roundup of the most shared tweets from @MobileBehavior. You can follow us on Twitter here.

by CalebJuly 30, 2010

Tweetworthy: The iPod Wall, Android Fragmentation, RFID Tracking, and More

1. The Rise Of Mobile Microlistings

2. Why fragmentation is a good sign for Android

3. The iPod Wall | Fubiz™

4. Forget Walmart. Hackers Conference Badges Show The Future of RFID Tracking

5. Seeing the World Through Phone Apps Like Goggles and Layar

6. Verizon Wireless Sees Over 150,000 Scans of ScanLife QR Codes

7. How I became a Foursquare cyberstalker

8. Why Mobile Technology Is Still Going to Save the World

9. Audi's Augmented Reality Calendar With No Cars

10. How to Turn Your Android Phone into a Fully-Automated Superphone

Tweetworthy is a weekly roundup of the most shared tweets from @MobileBehavior. You can follow us on Twitter here.

by CalebJuly 12, 2010

Connected Parking: Google's OpenSpot Enables the Generous Driver

Google has released an Android application that aims to make the time-consuming and frustrating task of finding a parking space a little easier -- and help the environment at the same time.

According to ReadWriteWeb:

The app, named OpenSpot, is very straightforward. If you are looking for parking, simply pull up the app to see a map of nearby openings.

If you are leaving a parking space and feel the urge to generously attempt to share your empty space with fellow Android users, you can place a pin on the map where your spot can be found. The app automatically color codes the pins based on how long they've been active, and removes spots that are older than 20 minutes.

To encourage this behavior, a habit of the generous stranger, Google has included what are called "Karma Points." The more you share, the better your score. The goal is to not just help people save time, but also gas--and the exhaust that comes with circling the block for hours.

Many look forward to a future of networked vehicles, but with mobile phones this is possible today. Spotswitch, Roadify, and Spotscout are all examples of social parking in action. Learn more about the connected parking experience here.

by CalebJuly 1, 2010

Barcodes: Mobile App Scans For Recalled Kellogg's Products

An Android developer has created a barcode scanning application to determine whether or not specific Kellogg's products have been recalled.

It exists because Kellogg's recently released a product recall for a wide range of its cereal products, thanks to buyers reporting an "uncharacteristic off-flavor and smell coming from the liner"—this app will help you avoid such instances of breakfast unease.

Here, we see the ability to "hack" the existing 1D barcode system. This is possible through open UPC databases; developers can source these to create apps like Stickybits and StripeyLines. Any object with a traditional barcode can be annotated, whether it be with environmental information or just for fun.

by CalebJune 14, 2010

Espresso Machine Personalizes Service Through Mobile Phone Identification

Designers In-oh Yoo & Bong-yup Song have conceptualized an Android-based espresso machine that acts like your local barista.

The Apresso can recognize who you are and know what type of coffee that you like by communicating with your mobile device.

Additionally, the Apresso has built in speakers so you can download and listen to the music that you like or the music that is written as a QR code on the coffee capsule while your coffee is brewing or while you drink.

While only a concept, this espresso machine points to a world of personalized public objects, enabled by mobile phones, digital identities, and cloud computing. With anywhere operating systems like Android and MeeGo, devices will begin to work together, making products like the Apresso entirely possible.

[via yanko]

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