Mobile Behavior: an Omnicom Group Company

Venture into any wine aisle without a predetermined bottle in mind and the following decision making process could get messy. It's either grab a bottle at random or spend a good fifteen minutes scanning labels trying to decide which could be an enjoyable drink.

This is a situation where mobile applications are increasingly able to step in and make life easier, providing tools and shortcuts to the everyday moment. They enable us to become more efficient and get things done by smoothing things out at a micro level. While seemingly simple and relatively affordable, these niche apps are powerful blessings in disguise.

The New York Times wrote about a couple paid apps rushing to solve the wine problem are Wine Enthusiast and Cor.kz. Plus there is Snooth's free app. All  essentially puts a connoisseur in your pocket. Search by rating, brand, price,  and crowd-sourced reviews by wine experts. It is the age of Google and an endless amount of data, where we all are experts at the click of the finger and the tap of the screen. In Cor.kz's development plans is the ability to pull up reviews by simply scanning a bar code.

Brands like Pizza Hut, Chipotle, and Dunkin Donuts,  have put out iPhone applications in hopes of making it easier to buy their products. Their function also support micro efficiency by subtracting long waits in line from the restaurant ordering equation. Either order a custom burrito or build your own pizza from your desk, but don't leave to pick it up until its absolutely ready.

While these are just a few examples of mobile applications that can save minutes, add them up and see what happens. With thousands of applications already available developers will continue to hunt for these extremely focused opportunities to make life easier.