Mobile Behavior: an Omnicom Group Company

About a month ago we discussed observations made at a Phoenix concert, a new morning-after primetime, and the many opportunities that mobile technology has opened up for brands in the music business.  It appears someone has stepped up to the plate, SuperGlued aims to pull together today's concert experience, social media included, into an iPhone application.

Once installed, users can locate and "join" concerts that they are attending to then become immersed in the chatter occurring around them. The app becomes a Twitter client where on-location tweets are collected, creating a conversation around the event and embracing the collision of the digital and physical worlds. Images and video that are captured during the show can be uploaded and tagged to then be published on a show page for all attendees to see. Facebook Connect is implemented, making it easy to share content with friends in your network.

With mobile devices untying us from fixed locations and providing us with powerful on-the-go tools, our wants and needs will evolve accordingly. Founders Rush Doshi and Tom Plunkett observed this change and have developed a prime example of how applications can be built around mobility.