Parker Liautaud Skis The Last Degree, For An Exclusive North Pole Foursquare Badge
Today, 15 year old Parker Liautaud will begin an expedition, a quest to become the youngest person to ski the last degree of the North Pole. With the help of GE Ecomagination, the journey will be interactive, featuring creative use of Facebook, YouTube, Google Earth, DailyMile, and Foursquare.
Undercurrent tells us:
Facebook is the hub of Parker's digital experience. Here, we push out trip updates, eco tips, and news stories to activate young people to become more environmentally aware. Fans can follow Parker's journey in our Google Earth application that unlocks content as Parker hits check points.
People can also donate their Facebook status to an eco pledge - yesterday's was "I pledge to replace a regular light bulb in my home with a CFL." Or you can guess what time Parker will reach the Last Degree in our Last Degree Challenge. All the apps can be found here.
Those following along can also upload original videos illustrating how they are reducing their carbon footprint. Select videos will be shown in front of an international delegation at the United Nations meeting in Bonn, Germany on May 31.
Parker has also published all of his exercises into DailyMile. At the end of this incredible journey, he will check-in via Foursquare for the ultimate reward, an exclusive North Pole badge.
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