by CalebApril 8, 2010

Apple Ad Promotes Mobile Shopping Experience, Price Comparison Included

Apple's latest iPhone commercial demonstrates the new shopping experience. In it, the task of purchasing an espresso maker for a loved one is made easier, through the use of a mobile phone. Pulling up product information and texting a relative makes the research process simple. Pinpointing the lowest price (using RedLaser) and then navigating to the nearest store is a smoother experience.

This emerging shopping behavior is something we have been tracking for a while now, this ad just goes to both confirm and promote it. Anyone in retail should view this as a sign that it is here to stay and learn to embrace it.

Watch the commercial here.

  • http://www.dreamwalkmobile.com/ Ruby

    Isn't it wonderful how mobile technology benefited us? I am sure this mobile shopping will help a lot of people especially to those people who have busy schedules. http://www.dreamwalkmobile.com

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