Apple Ad Promotes Mobile Shopping Experience, Price Comparison Included
Apple's latest iPhone commercial demonstrates the new shopping experience. In it, the task of purchasing an espresso maker for a loved one is made easier, through the use of a mobile phone. Pulling up product information and texting a relative makes the research process simple. Pinpointing the lowest price (using RedLaser) and then navigating to the nearest store is a smoother experience.
This emerging shopping behavior is something we have been tracking for a while now, this ad just goes to both confirm and promote it. Anyone in retail should view this as a sign that it is here to stay and learn to embrace it.
Watch the commercial here.
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