Mobile Behavior: an Omnicom Group Company

The British Library is showcasing a new addition to its Growing Knowledge Exhibition. It appears the Tweet-o-Meter we covered earlier this year has gotten a face-lift.

According to Digital Urban:

The meters reside on the wall next to the Microsoft Touch Table. Detailing the level of tweeting in 9 cities (San Francisco, New York, London, Moscow, Shanghai, Tokyo, Hong Kong, Sydney and New Delhi) around the world the exhibition is well worth a look, its free and runs until 16th July 2011.

Social media is creating a vast amount of public conversation that is being collected and stored in the ether. The Tweet-o-Meter visualizes this mass behavior in real-time. The output of our online activity, or "data exhaust," can be seen as fodder for design and creativity. For example, Stamen Design has done an extraordinary job of taking our tweets and creating democratized coverage of MTV's Video Music Awards.  They've tapped into a river of social data (useless on its own) and contextualized it around a live event.

Today's mantra is "publish then filter." Brands who can curate social conversation and feed it back to users in interesting ways can add value, not just noise. PepsiCo visualized check-ins at SXSW with Zeitgeist, effectively telling a story around place. Uniqlo turns tweets into a game with Color Tweet, Sport Tweet, and UTweet. These are all playful ways to create branded experiences with the user at the center.